5 min read
What do Customer Experience Cassie, Recruitment Rhonda, and Procurement Pete have in common? They're almost-real (or semi-fictional) representations of a business's target audience. They're the archetypes of the decision-makers you're trying to influence. They're the people you're trying to sell to.
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3 min read
Let’s start with a definition: What exactly is a marketing plan? It’s the detailed sequence of tactics and activity that achieves your marketing strategy. It’s how you go from strategy to action....
4 min read
So you have the responsibility of creating a new marketing campaign for the quarter, or you are now in charge of a new product launch. This is an integral part of your company’s growth strategy so...
3 min read
Does content marketing even work anymore? Do you feel like you’ve been keyword-researching, brain-storming and blog post churning for a while now - and yet to see the kind of bountiful growth...
3 min read
We’ve all been here at some point. Sitting across the table from the sales team debating the root cause of the sales numbers. “We need more leads!” cries the sales reps. “Why aren’t you converting...
2 min read
If your boss is anything like - well, every boss I have ever had - the annual planning cycle is a long, drawn out negotiation process over what is an achievable growth target. It's a tough process...
8 min read
How to use this blog If you want to read about the background to funnel velocity, why it's important and how to use it in your business start reading from the top. If you want to use the calculator...
7 min read
This post was originally published by The B2B Marketing Lab. Previously, if you wanted to build your website using the HubSpot content management system (CMS), you had to purchase a HubSpot marketing...
5 min read
This post was originally published on the HubSpot Service blog. Recommendations from colleagues, business peers and trusted advisors, even friends and family are incredibly valuable to your B2B...
2 min read
This article was originally published the LinkedIn Marketing Blog. When it comes to modern content marketing one key challenge is creating content that's relevant for each decision maker, at scale,...
