2 min read
Sales reps need a fast yet accurate way to distinguish hot leads amongst low-value leads. They also need to decipher exactly where the prospect is in the buyer's journey, this is key to be able to say the right thing to the right person at the right time. Enter lead scoring.
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3 min read
The lights, sounds, and spectacle of the orange-themed marketing, sales and service extravaganza is over. HubSpot's INBOUND has well and truly concluded for 2019. Though the curtain has fallen on the...
2 min read
Customer Relationship Management (CRM) should sit at the heart of your digital strategy. To succeed in today’s highly competitive market, you need to not only gain the trust of customers but also...
3 min read
CRM is a powerful tool that collects, organises and structures all your customer and prospect data; it also ensures that everyone in the company has the same updated information. We all know by now...
2 min read
“How can I send the right email, to the right person, at the right time?” If you’ve ever dreamt of crafting the perfect email marketing campaign, then you’ve most likely asked yourself this question...
2 min read
Automation. The sacred word uttered through strategy meetings, marketing WIPs and job interviews the B2B world over. It’s your marketing function performed by a relentless, untiring, godless machine....
5 min read
What do Customer Experience Cassie, Recruitment Rhonda, and Procurement Pete have in common? They're almost-real (or semi-fictional) representations of a business's target audience. They're the...
3 min read
Let’s start with a definition: What exactly is a marketing plan? It’s the detailed sequence of tactics and activity that achieves your marketing strategy. It’s how you go from strategy to action....
4 min read
So you have the responsibility of creating a new marketing campaign for the quarter, or you are now in charge of a new product launch. This is an integral part of your company’s growth strategy so...
3 min read
Does content marketing even work anymore? Do you feel like you’ve been keyword-researching, brain-storming and blog post churning for a while now - and yet to see the kind of bountiful growth...
Chris Fell