"The Growth Blog" - A resource for B2B Business leaders & marketers

Lead Generation Via Video Content: A B2B Marketer's Guide

If you try to sweep video under the rug, dismissing it as a passing fad that doesn't apply to you because "we're B2B, not B2C", then you're in danger of missing the boat.

Topics: lead generation marketers b2b marketing content distribution campaign strategy video

The Numbers Speak! Why B2B Marketers Should Use Video Content

It's no secret that business video can be used to increase leads. But if you're like most small to medium B2B marketers, crafting and distributing a steady stream of video content is just not something you're planning for - in the near future, at least. Many B2B marketers feel it's just too hard, it's outside their skill set, and it's far too complex and pricey to even consider, especially with all the other marketing tactics you've got on your plate to deliver.

Topics: lead generation b2b marketing build awareness lead conversion video

Top Tips for B2B Marketers: Using Video as Part of Your Content

In the non stop battles in the content war to be relevant, insightful and memorable, online video is really starting to make its mark. Video is no longer limited to large corporates with bloated marketing budgets. Video is now a genuine option for the SME for a very modest fee.
Topics: content marketing b2b marketing build awareness content creation video

How B2B Marketers Can Use Business Videos To Increase Leads

If you are looking for ways to attract and convert visitors and nurture leads more effectively, then this is the blog post for you!

Topics: content marketing b2b marketing build awareness content creation video

How can an Australian SMB use video to drive leads?

The use of business video is exploding as firms realise that this communication medium is an excellent way to engage with your target audience. Research from MarketingProfs has shown the video is only second after word of mouth as a way of influencing decision makers.

Topics: content marketing content strategy build awareness strategy content creation video

Driving up lead conversion using Business Video: Top tips

If you are looking for ways to attract contacts and convert and nurture leads more effectively then this is the blog post for you!

Topics: content marketing b2b marketing build awareness content creation video