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3 min read

How Account Based Marketing and Inbound Marketing work together

Picture of Chris Fell Chris Fell:

Before we get started - some definitions: Account Based Marketing: “ABM is all about shifting your focus from lots of leads to highly targeted accounts that are very specific organisations and companies that are the best possible fit for your product or service.” - Forbes Inbound marketing: "Is a...

inbound marketing relationship marketing account based marketing
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6 min read

What Monty Python and your content strategy have in common

Picture of Chris Fell Chris Fell:

Perhaps only a few of the most "experienced" B2B marketers (a.k.a. old) may remember Monty Python's classic Parrot sketch, when the shop owner declares "That parrot isn't dead...it's just resting!"...

content marketing
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