"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

The Getting Started Guide for Building a Social Media Content Strategy

Social media is nothing without the content that makes it interesting for its users. Content truly is the backbone for all of the other activities that make up your social media plan. And having great content can make all the difference when it comes to having the best reach and engagement for your brand, which helps you build more loyalty and drive more sales.

What Lead Nurturing is and How to Do It for Your Business

This is written by guest blogger Courtney, Manager for HubSpot Academy Education. 

Lead nurturing is important in inbound marketing because it’s your opportunity to provide value to your leads and customers and help them grow with your business. As an inbound professional, you might ask yourself, “How do I connect with my prospects and turn them into customers in the most helpful way?”

Topics: lead nurturing email marketing