"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

What Marketing Leaders Should be Investing In (and How to Measure Success)

New marketing tactics and technologies continually emerge from the digital woodwork. Marketers must constantly balance the adoption of industry innovations with their ability to accurately gauge and value their effectiveness.  

The following post is a Q&A with analyst and subject-matter expert, Jennifer Polk, conducted by Gartner to promote their 2018 Digital Marketing Conference.

Topics: inbound marketing seo strategy