"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

Chris Fell

Chris Fell

Founder & Managing Director of g2m Solutions

Recent Posts by Chris Fell:

How SMBs can build an affordable, scaleable customer service function

Topics: customer experience customer service tools customer service

Buyer enablement: The secret sauce of B2B sales

Buying B2B solutions is a long hard slog. Gartner says the median B2B buying group consists of between 6 and 10 people. Each of these people need four to five pieces of information to help them. Usually, around 83% of the time they have gone and sourced this information themselves.

Then starts the painful process of achieving consensus and a concrete action plan. 

Brent Adamson, a Gartner distinguished VP, puts it this way.

"The hardest part about B2B solutions isn't selling them but buying them. Today's buying journey has effectively reached a tipping point where it's become unnavigable without a significant amount of help" 

The B2B sales person plays a significant role in providing that help. Here's how.

Topics: marketing automation b2b sales martech sales automation

A checklist for moving to cloud based telephony

The 'phone is undoubtably a critical business tool; it isn't going anywhere. So it makes little sense to have your 'phone system sitting out on a limb and not integrated with your other business systems. The shift to the cloud provides small and medium businesses with an affordable, simple way to fully integrate their suite of customer facing applications. 

Topics: cloud based telephony Aircall

Why G2M has become an Aircall partner

Topics: Aircall cloud based phone system

Why your CRM must be the beating heart of your organisation

Topics: HubSpot crm customer lifecycle

7 key website elements for B2B Lead Generation

A site is no longer just an "online brochure", it’s a key asset in generating a consistent stream of leads for the sales team.

In this blog, you’ll learn the 7 key website elements for effective b2b lead generation. If your site is missing these capabilities you're missing out on revenue.

Topics: lead generation content marketing b2b marketing seo social media website marketing landing pages CTAs

How To Create A Marketing Plan For B2B Businesses In 2019

Let’s start with a definition: What exactly is a marketing plan? It’s the detailed sequence of tactics and activity that achieves your marketing strategy. It’s how you go from strategy to action. It’s what tells your team what to do and in what sequence, when they arrive at work each day. So it’s important!

Topics: b2b marketing b2b marketing plan b2b digital marketing plan

Nailing Your Annual Growth Plan. The 10 Questions That You Must Answer.

 
If your boss is anything like - well, every boss I have ever had - the annual planning cycle is a long, drawn out negotiation process over what is an achievable growth target. It's a tough process because the key players, the boss, marketing and sales are seldom aligned.
 

And that's the problem this blog aims to overcome, armed with this free Funnel Velocity Calculator tool.

Topics: b2b marketing plan business growth growth marketing planning

Using The Funnel Velocity Calculator - A Guide And A Glossary Of Terms

How to use this blog


If you want to read about the background to funnel velocity, why it's important and how to use it in your business start reading from the top. If you want to use the calculator right now and just need some guidance on completing the sections, scroll through the blog to the relevant slide you need help with.

Topics: Digital Transformation B2B marketer b2b digital marketing plan growth marketing martech

The Benefits Of HubSpot's New Standalone CMS

This post was originally published by The B2B Marketing Lab.

Previously, if you wanted to build your website using the HubSpot content management system (CMS), you had to purchase a HubSpot marketing licence (Basic, Professional or Enterprise) and install the CMS as an ‘add-on’. The CMS ‘add on’ would give you access to the website management platform, allowing you to build your website and put it live.

However, since HubSpot’s conception in 2006, there has been no way for businesses to have the HubSpot CMS as a standalone solution to host and manage their website.

So for many businesses looking to take advantage of HubSpot’s sophisticated CMS, they had no choice but to grit their teeth, purchase a Basic, Professional or Enterprise licence and get on with it. Whereas others simply used something else!

That is, until now!

Topics: inbound marketing HubSpot cms