
3 min read
SEO Isn’t Dead, But It’s Changing: Why You Need to Optimise for AI Search (Now)
Search is evolving - fast. For two decades, SEO has revolved around Google’s algorithm: keywords, backlinks, metadata, and page speed. But with the rise of AI-powered search tools like ChatGPT, Google’s Search Generative Experience (SGE), Perplexity, and Claude, users aren’t just typing keywords...
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