Chris Fell

Founder & Managing Director of g2m Solutions

Optimise your site for AI search tools. Here's how.

3 min read

SEO Isn’t Dead, But It’s Changing: Why You Need to Optimise for AI Search (Now)

Search is evolving - fast. For two decades, SEO has revolved around Google’s algorithm: keywords, backlinks, metadata, and page speed. But with the rise of AI-powered search tools like ChatGPT, Google’s Search Generative Experience (SGE), Perplexity, and Claude, users aren’t just typing keywords...

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Build trust with your thought leadership content

2 min read

Authenticity Over Algorithms: Winning B2B Content in the Age of Skepticism

Business decision-makers no longer believe what they read, hear and see by default. Global social platforms, media outlets and even some of our world leaders have seen to that. Instead, they are...

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How to get your salespeople to actually use your brand shiny new CRM

4 min read

How to Get Your Sales Team to Actually Use Your CRM (Without Losing Your Sanity)

Switching to a new CRM is a bit like switching your morning coffee order. You know the new one is supposed to be better – smoother, stronger, maybe even more energising – but the first few sips...

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3 min read

Software Investments CEOs Should be Focusing On In 2025 To Maximise Revenue

In 2025, CEOs need software solutions that streamline the customer journey, enhance revenue, and boost customer spend. This blog dives into the key software tools and strategies essential for...

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HubSpot Onboarding Accreditation

2 min read

g2m Solutions earns coveted HubSpot Onboarding Accreditation

G2M Solutions is pleased to announce that we have earned a coveted HubSpot accreditation - The HubSpot Onboarding Accreditation. At the time of writing, out of more than 6000 HubSpot partners...

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data: the foundations of decision making

2 min read

The Enduring Importance of Data in Improving Your Go-To-Market Performance

I've been helping senior B2B go-to-market executives for almost 15 years. In that time, there have been countless business cycles, technological evolutions, and strategic shifts. Yet, amidst this...

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The emergence of the social centric internet

5 min read

The Emerging Social-Centric Internet: What It Means for B2B Leaders

The emergence of the social-centric internet has significant and wide-reaching implications for B2B companies looking to build their presence in the marketplace and develop trusted and authentic...

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Optimise your customer experience

2 min read

Unlocking Seamless B2B Growth: How Your Tech Stack Can Transform Your Sales, Marketing and CX

In today's competitive landscape, successful companies differentiate themselves by prioritising exceptional customer experiences across every touchpoint with their organisation. These days, customers...

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boost your sales team's productivity

2 min read

Boosting Sales Productivity: The Power of Modern Sales Software

In today's business world, selling has become more challenging than ever. Buyers are harder to reach, sales performance is down, and buyers' budgets are stagnant. Sales leaders are struggling to meet...

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Sales software onboarding: mitigating the risk of low adoption

3 min read

Navigating the Go-To-Market Software Adoption Challenge: A Guide to Successful Implementation

Investing in new go-to-market software to support your sales and marketing teams is undoubtedly an exhilarating prospect. It comes with the promise of revolutionising your endeavours and propelling...

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