3 min read
Marketing automation is especially important for non-profit organisations because it can help them operate more efficiently and effectively with limited resources. By automating repetitive and time-consuming marketing tasks and by using technology to better segment and personalise their outreach,...
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4 min read
Donor lifecycle management (DLM) or customer lifecycle management as it's more generically called, should be a core process for non-profit organisations in ANZ . It aims to link each stage of the...
3 min read
Swimming, as your audience does, in a sea of endless content, creating emails that people actually read can feel like you're drowning; fighting a losing battle. The answer however is simple. Build...
3 min read
Tweets, Tik Toks, Slacks, IMs, WhatsApps, Insta feeds. If you are like the vast majority of business people your next twenty four hours will be a blizzard of micro content. Your personal and...
3 min read
Are you looking for a way to streamline your customer data management, automate sales processes, and improve team collaboration? There are a lot of CRMs out there and it's an important decision as...
3 min read
Authentic relationships and buyer trust are at an all time low. The Pandemic forced us apart, we resorted to digital tactics to stay connected to each other, to our loved ones, to our colleagues -...
5 min read
The Pandemic for the most part is over, but there is no going back to "normal." Many elements of our lives have changed for ever. Some for the better, some for the worse. For example, how we form and...
3 min read
Growing revenue velocity - your firm's speed of growth - is the aspiration for most Founder/CEOs and Chief Revenue Officers that we meet. In this article we discuss the 7 key metrics available to...
5 min read
Building a customer service department when you are a small or scaling business might seem like a daunting challenge. It might even be tempting to say, "surely that's something that can wait until we...
6 min read
Buying B2B solutions is a long hard slog. Gartner says the median B2B buying group consists of between 6 and 10 people. Each of these people need four to five pieces of information to help them....
