Unless you’ve been hiding under a rock these past few years, you know that lead generation is now more than just buying lists and cold calling. Inbound marketing and new technology have breathed new life into lead generation, giving us access to a variety of tools at our fingertips. Despite this, success in generating qualified leads is not dependent on using these tools.
Are you at a fork in the road contemplating a marketing automation tool? Are you worried about losing the personal touch with your valued customers and prospects with marketing automation? No need to furrow that brow of yours! Marketing automation has flourished on the premise of helping marketers deliver automated, yet personalised communication.All marketing automation tools are built to help you conduct effective inbound marketing. When used correctly, it can become your powerful inbound marketing machine, nurturing your leads silently in the background. In this blog we discuss how a marketing automation tool allows you to personalise your marketing efforts:
Your marketers are typically capable of producing good marketing material. From website content, blog articles, social media updates, online advertisements to emails, surveys, newsletters, brochures and eBooks. As a business owner you review the material and most of the time you’re happy with what they’ve produced. It is well designed, it has your brand name and logo, it describes your product / brand clearly and it is interesting. You believe your company has produced a great piece of marketing material. But there’s one problem: this material might not be good enough for your buyers.
Many blogs out there give you lists of top content marketing mistakes to avoid while executing your B2B content marketing. In this blog we’re going to look a bit deeper from a more strategic perspective and also alert you to what mistakes you should avoid while creating your content marketing strategy.
Being a business owner, you may have a b2b marketing team or a b2b marketing professional responsible for handling all marketing tasks in your business. You allocate a certain proportion of your company-wide budget for marketing, review a new digital marketing campaign proposed by the team and give them the go ahead. Soon they ask you for more funding to develop a different campaign, to support the existing campaign or for a different product / service altogether.
