"The Growth Blog" - A resource for B2B Business leaders & marketers

The Science of Marketing: Why Measured Marketing is No Longer Enough

Topics: strategy marketing automation marketing strategy scientific marketing

5 Ways to Align Your Sales and Marketing Teams

Alignment between Sales and Marketing has been a challenge for organisations through the ages. Now, fundamental changes in your buyer's behaviour are increasingly creating misalignment between these two functional areas. Misalignment breeds inefficiency. Propose to close rates fall, the quality of leads fall - cost of acquisition increases.

Topics: lead generation B2B marketing strategy sales and marketing alignment

Goldilocks and The Three Stages of Lead Generation

Just like Goldilocks' quest to find the porridge that's just right, the challenge for marketers is to get the temperature of their content just right - not too cold and not too hot.

Topics: content marketing content strategy content distribution content creation

The Three Main Challenges To Effective B2B Lead Generation

Lead generation is a key role of B2B marketing in today’s increasingly competitive business environment. Of course, in such an environment, the race to generate leads is always on, and marketing is always faced with challenges in generating the right amount of high quality leads.

Topics: lead generation b2b lead generation B2B marketing strategy B2B lead generation strategies marketing strategy buyer's journey