"The Growth Blog" - A resource for B2B Business leaders & marketers

5 magic lead conversion strategies to help maximise business growth

Lead generation is at the forefront of the marketing and sales world. Increasing traffic, attracting potential buyers and engaging with them has been continually emphasised in the context of inbound marketing - bringing the buyer to you. Lead generation is the next step, after grabbing the attention of your market. Here are 5 lead conversion strategies that can strengthen and help maximise business growth.

Topics: Inbound Marketing lead generation b2b lead generation lead nurturing B2B marketing strategy B2B lead generation strategies lead conversion b2b marketing sales

Step up your lead generation game with these 5 tips

As we all know, your website is your shop window. In this day and age your website’s look and feel along with its functionality can really turn your customers on or off, there is hardly anything worse than a dated website that gives you a sense of the early 2000s. Nostalgia is a no-go when it comes to your inbound marketing and B2B lead generation. Your website is the tool which lets you attract, engage, convert, close and delight. Obviously, the conversion part is fundamental to this process, but how do you get there? The answer is simple; you need to be creating high-quality, sales-ready leads. And while this sounds like a piece of cake, it can be the exact opposite when handled poorly and inefficiently. But fear not, we have compiled 5 effective tricks that can really help you up your inbound marketing ante, stand out from the crowd and generate leads, leads, leads.

 

Topics: Inbound Marketing b2b content marketing strategy lead conversion

Four B2B Essentials for Ultimate Business Growth

 

B2B Business Growth Essentials

A major challenge for business owners is knowing where to invest their hard earned profit in order to grow their business. Here are our top four areas in which modern businesses should allocate budget, areas which will directly result in more leads, sales and a measurable ROI. 

Topics: Inbound Marketing content marketing marketers business owners marketing roi marketing automation lead conversion marketing analytics funnel planning conversion rate

Cold Calling vs. Warm Calling: What's Best for B2B Marketers?

Derek Singleton of Software Advice - a marketing automation software review firm - recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” to discuss amongst a panel of marketing and sales experts whether cold calling is still an effective marketing strategy today.

Topics: Inbound Marketing lead generation marketers b2b marketing strategy lead conversion outbound marketing

4 Common Lead Nurturing Mistakes B2B Marketers Make

Topics: lead generation marketers b2b marketing content distribution personalised marketing lead nurturing lead conversion campaign strategy

How to become a B2B marketing Casanova: An infographic

Moving your B2B leads through the buying process is like courting your true love!

Topics: Inbound Marketing content marketing content strategy marketers b2b marketing lead nurturing lead conversion funnel planning

The Forgotten Stars of B2B Lead Conversion

Sometimes, as B2B marketers we are drawn like moths to the big, bright flame of marketing strategy and we forget that there, in the shadows, lurk the rather less glamorous but vitally important tactical elements that do a lot of the the hard, relentless work of attracting and converting visitors to real leads.

Topics: Inbound Marketing online marketing marketers b2b marketing strategy lead conversion landing pages CTAs

How much marketing is enough?

Topics: marketers b2b marketing Hubspot business owners marketing automation lead conversion marketing analytics

5 Top of Funnel Fixes For Lead DEGeneration

You want more traffic and you want it now! But it can't just be any old traffic... you want quality traffic who will convert into quality leads, and eventually customers.

Topics: lead generation content marketing marketers b2b marketing strategy lead conversion

The three types of content B2B marketers need to generate leads

Most B2B marketers have understood the vital role that content plays in modern marketing. Some argue it has ever been thus and largely, they are correct. But many B2B marketers are struggling to build a cohesive content marketing strategy. Have you nailed your organisation's content marketing plan for 2013?

Topics: Lead Scoring content marketing content strategy marketers b2b marketing content distribution context marketing lead conversion