"The Growth Blog" - A resource for B2B Business leaders & marketers

Is your firm's social media personality losing you leads?

Defining your firm's social media personality online has a direct impact on lead generation. Engaging effectively via social media builds a relevant community of interested people and provides your organisation with a significant advantage. Not only will you get better results from your SEO (with Google now ranking on social influence and cues) but you will also generate more traffic from social media too. And, if you have great content to share with your visitors, more traffic will result in more leads.

Topics: online marketing marketers b2b marketing social media Twitter business owners content creation

New Australian B2B Content Marketing Research Released

The Content Marketing Institute, run by the excellent Joe Pulizzi and local marketing champions ADMA have released a research report on content marketing trends in Australia for 2013.

Topics: content marketing marketers b2b marketing

How To Be A Thought Leader In Your Industry: A B2B Marketer's Guide

Topics: Inbound Marketing content marketing content strategy marketers b2b marketing build awareness strategy business owners

How much marketing is enough?

Topics: marketers b2b marketing Hubspot business owners marketing automation lead conversion marketing analytics

5 Top of Funnel Fixes For Lead DEGeneration

You want more traffic and you want it now! But it can't just be any old traffic... you want quality traffic who will convert into quality leads, and eventually customers.

Topics: lead generation content marketing marketers b2b marketing strategy lead conversion

How to write web content that gets read: 7 tips for B2B Marketers

Topics: content marketing marketers b2b marketing website marketing

Lead Generation Via Video Content: A B2B Marketer's Guide

If you try to sweep video under the rug, dismissing it as a passing fad that doesn't apply to you because "we're B2B, not B2C", then you're in danger of missing the boat.

Topics: lead generation marketers b2b marketing content distribution campaign strategy video

B2B marketers - How to feed your lead generation machine!

Filling the sales pipeline with qualified leads is really tough if your business is invisible to your target buyers. Finding out where your buyers are hanging out online, what they are searching for and what content they value are essential if you want to attract quality leads. We created a brief SlideShare to help our fellow B2B marketers and business owners attract more leads using content. Feel free to let us know your thoughts in the comments section below.

Topics: lead generation online marketing marketers b2b marketing