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5 min read

Why Training people doesn't Build AI Capability

People, Culture and Sustained Enablement is the lowest-scoring pillar in the entire AI Maturity Index research baseline, at 13%. Lower than strategy. Lower than data. Lower than technology and process. And it’s lowest for a reason that has nothing to do with how hard the problem is to understand,...

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5 min read

The Difference Between Automating a Process and Redesigning It FOR AI

Process Redesign is the second-lowest scoring pillar in the AI Maturity Index research baseline, at 17%. Only people and culture scores lower. And the reason is almost always the same: organisations...

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6 min read

Why Buying AI Tools Isn’t the Same as Having an architecture

Technology Architecture is the highest-scoring pillar in the AI Maturity Index research baseline, at 27%. On the surface, that sounds like good news — organisations are further along on technology...

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6 min read

Why Your Data Is likely Your Biggest AI Constraint — And How to Find Out

Most AI implementation failures get blamed on the wrong thing. The tool wasn’t right. The vendor oversold it. The use case was too ambitious. Rarely does the post-mortem land where it should: on the...

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5 min read

Who Should Own AI in Your Organisation? The Case for an Executive Mandate

Most B2B organisations have AI activity. Someone’s trialling a tool. A team has a pilot running. There’s a vendor conversation happening somewhere. What most don’t have is accountability — a named...

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7 min read

What Is AI Maturity — and Where Does Your Organisation Actually Sit?

Most B2B organisations have AI activity. A pilot here, a tool subscription there, a team experimenting in the background. What most don’t have is a clear read on where they actually sit — how their...

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Sales managers should consider using the WISER framework for successful AI prompting

2 min read

BECOME W.I.S.E.R. with Your AI Prompts - A guide for sales managers

Everyone’s wittering on about AI like it’s the second coming. But here’s the rub: if you give it half-baked prompts, you’ll get half-baked answers. Garbage in, garbage out. The problem? Most people...

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5 min read

Why AI Fails Without Clean, Connected Data

The business world is falling head over heels for AI—and who can blame it? With promises to reduce grunt work, uncover insights, and turbocharge growth, artificial intelligence seems like the missing...

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3 min read

SEO Isn’t Dead, But It’s Changing: Why You Need to Optimise for AI Search (Now)

Search is evolving - fast. For two decades, SEO has revolved around Google’s algorithm: keywords, backlinks, metadata, and page speed. But with the rise of AI-powered search tools like ChatGPT,...

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Build trust with your thought leadership content

2 min read

Authenticity Over Algorithms: Winning B2B Content in the Age of Skepticism

Business decision-makers no longer believe what they read, hear and see by default. Global social platforms, media outlets and even some of our world leaders have seen to that. Instead, they are...

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