How the Pandemic Changed Sales and Marketing Performance and What You Can Do

If there’s a common feeling between everyone we speak with at the moment, it’s uncertainty. And that's understandable with market sentiment shifting, almost daily. Can we still really say BAU without a slight eye twitch from a mini internal panic? 

Topics: lead nurturing leadership b2b digital marketing plan positioning and messaging trends business leaders

Lead Scoring And How To Configure It | g2m Solutions


Sales reps need a fast yet accurate way to distinguish hot leads amongst low-value leads. They also need to decipher exactly where the prospect is in the buyer's journey, this is key to be able to say the right thing to the right person at the right time. Enter lead scoring.

Topics: crm

INBOUND 2019: How To Take Advantage Of The 5 Best HubSpot Platform Updates

The lights, sounds, and spectacle of the orange-themed marketing, sales and service extravaganza is over. HubSpot's INBOUND has well and truly concluded for 2019.

Though the curtain has fallen on the Inbound stage, it lives on through the many many updates announced to the HubSpot platform.

Topics: HubSpot

CRM Best Practices | g2m Solutions

Customer Relationship Management (CRM) should sit at the heart of your digital strategy. To succeed in today’s highly competitive market, you need to not only gain the trust of customers but also maintain and deepen that relationship throughout their entire customer journey.

Topics: crm

5 Reasons Why Your Business Needs A CRM | g2m Solutions

CRM is a powerful tool that collects, organises and structures all your customer and prospect data; it also ensures that everyone in the company has the same updated information.

We all know by now that having in-depth and accurate data on your customers and prospects allows you to structure sharply targeted solutions which they will value. The more you know about them, the higher your chances are of giving them a positive lasting experience. In turn, this allows you to retain your connection with them, streamline sales and after-sales processes and improve profitability.

Topics: crm

Effective SEO In 2019 – It’s All About Search Topics, Subtopic Keywords & Pillar Pages

The way people search online has evolved over the years, and you need to know how. Do you remember when you would type one or two keywords into the search engine and get a result? Well, now we type (or speak) in full questions or problems and expect to receive an answer.

Topics: seo

The Top 7 Tips To Create A Successful B2B Email Marketing Campaign

“How can I send the right email, to the right person, at the right time?”

If you’ve ever dreamt of crafting the perfect email marketing campaign, then you’ve most likely asked yourself this question before.

With 93% of B2B marketers using email to share content, the hunger games for audience attention has never been more competitive. But that doesn’t mean you should give up; if anything, you should equip yourself with the best email marketing armour to fight for your audience's attention. 

Topics: email marketing

The What, Why And How Of B2B Marketing Automation | g2m Solutions

Automation. The sacred word uttered through strategy meetings, marketing WIPs and job interviews the B2B world over.

It’s your marketing function performed by a relentless, untiring, godless machine. A bustling operational utopia, where your focus can be placed solely on growth because all the execution has been taken care of. 

At least, that’s the image the word tends to conjure up. However, this is only a part of the truth. 

Topics: digital marketing

How to Develop B2B Buyer Personas | g2m Solutions

What do Customer Experience Cassie, Recruitment Rhonda, and Procurement Pete have in common? They're almost-real (or semi-fictional) representations of a business's target audience. They're the archetypes of the decision-makers you're trying to influence. They're the people you're trying to sell to.

Topics: b2b marketing b2b marketing plan b2b digital marketing plan

How To Create A Marketing Plan For B2B Businesses In 2019

Let’s start with a definition: What exactly is a marketing plan? It’s the detailed sequence of tactics and activity that achieves your marketing strategy. It’s how you go from strategy to action. It’s what tells your team what to do and in what sequence, when they arrive at work each day. So it’s important!

Topics: b2b marketing b2b marketing plan b2b digital marketing plan