"The Growth Blog" - A resource for B2B Business leaders & marketers

How Account Based Marketing and Inbound Marketing work together

Before we get started - some definitions:

Topics: Inbound Marketing strategy relationship marketing account based marketing ABM

How do Australian B2B firms grow? Digital transformation best practices

g2m conducted some qualitative research in Q1 2018, where we asked firms how they grow. How do they set strategy, build a plan, and then execute successfully over time? Particularly, we wanted to understand how the organisation’s digital transformation was affecting their approach to growth and was forcing them to change how they went to market. Turns out it's a long journey and 3 clear themes emerged:

Plan right + Invest in your team + Build & measure processes

Here are the 7 best practices the research uncovered:

Topics: Digital Transformation business growth growth marketing

How the challenges of digital transformation have affected how Australian B2B firms grow

The purpose of g2m's research, conducted in Q1 2018, was to ask firms how they grow. How do they set strategy, build a plan, and then execute successfully? What’s worked well and where have there been issues? Particularly, we wanted to understand how the organisation’s digital transformation was affecting their approach to growth and forcing them to change.

This blog post details the top 10 challenges respondents identified.  

Topics: Digital Transformation business growth growth marketing

What Blockbuster Video and Netflix Teach Us About B2B Sales

The world of B2B selling has changed. Forever.

Remember 20 years ago when it was movie night? You had to get off the couch, jump in your car, drive to the local Blockbuster and spend 30 minutes choosing a movie. Then you had to return within 24 hours - but only AFTER rewinding it - to avoid additional fees.

Ahhh the good old days, right?

No. It was a horrible experience for the buyer. Certainly compared to the experience we now have with Netflix; instant, almost unlimited choice for a flat fee (and no rewinding required). We are never going back.

Watching movies has changed. Forever.

Topics: b2b sales Inbound Sales

How To Improve Sales & Marketing Alignment for Growth, According to 15 Marketing Experts

This article was originally posted on the databox blog.

In HubSpot’s State of Inbound 2017 report, 6000 respondents were polled on the current state of alignment between marketing and sales teams.
Topics: sales and marketing alignment Inbound Marketing strategy business growth growth marketing

The key to growth: Unlocking your buying centre

It’s commonly quoted that B2B buyers have access to unlimited information at their digital fingertips so they aren't contacting vendors until they are 70% of the way along the purchase process. Are they really waltzing happily through their purchase process without the need for marketing information and sales calls?

Topics: business growth growth marketing

5 Things B2B Marketers Wish Their CMO Knew

This article was originally posted on the kapost blog and we love it!

Dear wise and illustrious CMO,

We know you’re busy. You’re rushing from meeting to meeting all day every day making sure that everything we do drives the strategic messaging of our company forward. You’re our fearless leader and we’re lucky to have you. But if you have a minute, here’s some thoughts on marketing leadership we think you'd find valuable.

Topics: seo strategy Inbound Marketing strategy

Thinking Beyond the Purchase: Mapping Content to the Customer’s Buying Journey

Marketing. We turn leads into prospects, prospects into opportunities, and opportunities into customers. It’s our bread and butter. But, what happens after? What’s possible? And most importantly - what do we want to happen after?

Topics: seo strategy Inbound Marketing strategy

Key Content Marketing Statistics For B2B in 2018

This article was originally posted on the Spyralitics Performance Marketing Blog.

B2B Marketing budgets in Australia are being negotiated right now, as we get ready for the start of the new fiscal year. What are you doing about your content marketing in 2018?

Topics: seo strategy Inbound Marketing strategy

What Marketing Leaders Should be Investing In (and How to Measure Success)

New marketing tactics and technologies continually emerge from the digital woodwork. Marketers must constantly balance the adoption of industry innovations with their ability to accurately gauge and value their effectiveness.  

The following post is a Q&A with analyst and subject-matter expert, Jennifer Polk, conducted by Gartner to promote their 2018 Digital Marketing Conference.

Topics: seo strategy Inbound Marketing strategy