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Quick quiz...Which one of these cold email subject lines is the most effective? "Hey!" "Important message!" "Buy our product!" "Opportunity of a lifetime!" "You won't believe what we're offering!" "URGENT: Last chance to save!" "Quick question!" "Free stuff inside!" "Make money fast!" "Don't miss...
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Marketing automation is especially important for non-profit organisations because it can help them operate more efficiently and effectively with limited resources. By automating repetitive and...
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Donor lifecycle management (DLM) or customer lifecycle management as it's more generically called, should be a core process for non-profit organisations in ANZ . It aims to link each stage of the...
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Swimming, as your audience does, in a sea of endless content, creating emails that people actually read can feel like you're drowning; fighting a losing battle. The answer however is simple. Build...
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Tweets, Tik Toks, Slacks, IMs, WhatsApps, Insta feeds. If you are like the vast majority of business people your next twenty four hours will be a blizzard of micro content. Your personal and...
