World class marketing and sales automation technology and blisteringly effective processes will only get your sales and marketing function so far. That's right folks, people, with all of our flawed DNA and dysfunctional, illogical behaviour still lie at the heart of most successful sales and marketing teams. Jim Collins in his wonderful book Good to Great, lists getting great people on the bus (and conversely those who aren't great, off the bus) is the first and most essential task for any firm that wants to go from good to great. If I may be a little self indulgent for a second (after all it is my blog) I like that! I find it wonderfully reassuring!
The really good news though, is that people have the power to change, they can learn, grow and adapt. They may not be great now but they can become great. This blog describes how we at g2m solutions go about helping and developing the sales and marketing teams we coach, which in conjunction with awesome planning and great tools form the essence of a high performance sales and marketing operation.