"The Growth Blog" - A resource for B2B Business leaders & marketers

3 Search Engine Optimisation Tips to Amp up a B2B Marketing Strategy

A major part in your b2b marketing strategy should be Search Engine Optimisation (SEO) for your website. The whole point of SEO is to make your website visible organically in search engine results. When your buyer persona searches the web using certain keywords you want your website appearing on the first page of search results, preferably in the number one position or at least in the top 10. So what can you do to help make that happen? We've compiled a list of 3 simple tips that you can action today. This blog post is not going to help you conquer all aspects of SEO but it will help you to analyse your website and ensure that you have some of the basics covered to make it easier for potential buyers to find you.

Topics: seo keywords

3 Essentials for Sales and Marketing Alignment

 

According to a study by MathMarketing and Marketo, aligning your marketing and sales can improve your business drastically. In numbers this means your business can:

  • Get 67% better at closing sales;
  • Enjoy 108% better lead acceptance; and
  • Generate 209% more from Marketing.

Sales and marketing alignment is great for your business. But in order to be able to practice it successfully, you need to understand what this alignment demands. In this blog, we’ll help you understand exactly what you’re meant to align within your business to achieve best results.  

Topics: b2b marketing sales and marketing alignment b2b digital marketing sales strategy b2b sales

5 Lead Conversion Tactics that Can Help Your Business Grow

It's all about lead generation in the marketing and sales world. We have endlessly discussed how you can attract potential buyers, make them come to your website, increase your traffic and engage with them. We have spoken about the key element of inbound marketing: making the buyer come to you. But what do you do once you’ve captured the interest of an individual? Where do you go from here? Here are 5 lead conversion tactics that can strengthen and help your business.

 

Topics: Inbound Marketing B2B marketing strategy b2b marketing sales

5 skills an inbound marketer needs for effective B2B lead generation

Inbound marketing for B2B lead generation has now become a science for marketers. The shift towards continuous improvement using data means that marketers, who are often thought of as creative types, are now being called upon to apply a certain amount of science to their art, in order to create an efficient lead generation machine. Effective inbound marketers are taking on an analyst role and, they accept and embrace their responsibility for generating revenue, not just leads. They examine and interpret the results of their efforts so they can make strategic business decisions. They adapt their marketing efforts where needed and then measure those changes to see if they’re having a positive impact.

Topics: b2b lead generation Inbound Marketing Australia

Top 5 digital marketing know-hows that will empower your campaign

Digital marketing is nothing new; we’ve been doing it for years. However, the methods, tools and skills needed to implement a successful digital B2B marketing campaign, or any campaign for that matter, are forever changing and evolving. So what are the key must-haves you need to know about in order to create a strong strategy?

 

Topics: digital marketing b2b digital marketing

5 Reasons Content Marketing Isn’t Effective

Research by the Content Marketing Institute uncovered that 93% of Australian marketers surveyed have used some form of content marketing over the past year. What’s staggering is that only 33% of them found content marketing to be effective.

Why is this the case? 

Topics: content marketing b2b lead generation marketing automation b2b content marketing strategy HubSpot Australia buyer centricity Inbound Marketing Australia