"The Growth Blog" - A resource for B2B Business leaders & marketers

Recycle your B2B Marketing: Outbound marketing the inbound way

Marketing's job is to generate leads that convert to revenue. End of story. The bottom line.

Topics: Inbound Marketing lead generation marketers b2b marketing

Essential Writing Skills for Modern B2B Marketers

Topics: content marketing online marketing marketers b2b marketing content creation blogging website marketing persuasion

Email Nurture Campaign Strategy for B2B Marketing Made Simple

Great, you've got a list of contacts. Now what? Send them a generic promotional email and hope for the best? Good luck with that. In B2B marketing, the fact of the matter is, if you don't email your leads something suited to where they are at in the buyers cycle, specific to their business problems, they won't be interested. So how do you know where they are in the buyers cycle and what to say to them in order to generate some significant sales? I'm about to reveal!

Topics: marketers buyer personas lead nurturing email nurturing campaign strategy

How NOT to be Agile for B2B Marketers

Topics: marketers b2b marketing campaign strategy agile marketing

How to transform your B2B marketing capabilities - DIY or Outsource?

In the world of businesses that sell to other businesses (B2B), marketing should have one primary focus:

Topics: Inbound Marketing online marketing marketers b2b marketing business owners website marketing

Refresh your marketing - Build a lead generation engine using your website

Is your business trying to make sense of all this new fangled {insert your chosen word - inbound/digital/online/website/internet} marketing?

Topics: lead generation content marketing marketers b2b marketing marketing roi website marketing