"The Growth Blog" - A resource for B2B Business leaders & marketers

Marketing for non profits: Embrace the digital era and get heard

 

As a not-for-profit organisation, you are painfully aware of the high costs of marketing – even more so than anyone else.  You also know that you can’t always justify investing in your marketing, as ROI is often sparse and there are plenty of other departments to worry about. But why is it so hard to attract buyers these days? 

Topics: Inbound Marketing online marketing marketers digital marketing marketing tips,

11 things your marketing team shouldn't say around the office

Company culture is an important part of every organisation, it means creating a healthy workplace that encourages people to share ideas, feel accepted and able to express themselves and grow their skills and abilities. It means guidance and growth for the individual. It means teamwork.

The right company culture can help employees stay motivated and engaged. Language is a big part of creating the right environment and strong, considerate leaders need to encourage positive conversation and exchanges between teams and management. In his recent article 11 Things Smart People Won’t Say Dr. Travis Bradberry, Co-author of Emotional Intelligence 2.0 and President at TalentSmart, outlines eleven things that should never be said around the office.

Topics: thought leadership marketing teams, leadership motivation

Why Inbound Marketing may not be right for your business

Out with the old, in with the new… that’s how the saying goes, right? This can be applied to many things in life, be they bad habits, unhealthy relationships, perishable goods... Ever since the term ‘Inbound Marketing’ entered our vocabularies, it’s been touted as the new and improved way of marketing, relegating its predecessor, outbound marketing, to the ‘what not to do’ category. But just because Inbound Marketing has proved to be more effective in engaging buyers and generating leads doesn’t mean outbound methods should be discounted altogether.

Topics: Inbound Marketing buyer personas outbound marketing

How to Hire an Inbound Marketing Superstar

By now we all know that Content Marketing and its big brother Inbound Marketing are here to stay. Traditional marketing companies need to adapt, restructure, re-skill and most of all (re-)hire. But how do you sift through the mountain of applications and candidates? How do you find the right fit for your organisation? And how do you identify the abilities your next Inbound Marketer needs? In this blog post, The Ultimate Guide to Hiring Effective Marketers, Eric Siu provides helpful insights into the hiring process and lays out what you need to do to find your superstar.

Topics: Inbound Marketing content marketing hiring the right candidate

5 ways to combat that annoying writer’s block of yours

Writer’s block sucks. And it doesn’t help that it often hits right then, when deadlines are looming. So what do you do when you’re supposed to write a top-notch piece of content within the next four hours but have zero clue where to start? Well, as someone regularly haunted by the big WB let me tell you, there are some fantastic tools and tricks to keep you inspired, creative and ready to create an outstanding piece in no time. Here are my top 5 strategies to get you out of the creative rut and on a roll. 

Topics: content marketing apps writing writer's block,

Tempted to try guest blogging? Here are the lessons we've learned

Blogging has become an industry standard, with more and more businesses trying to jump on the bandwagon and connect with their leads through this personal and influential platform.

Topics: blogging