User Experience (UX) may seem to be all science and tech, numbers and reports, but really we should be looking at user experience from human-centric approach. Yes your site should be optimised and look great and functional on a first impression - we won't argue with you on that one! However, the emotional impact and lasting impression to leave with your users when they visit your site has to be your focus. With inbound marketing we are all about delighting leads, and this is a fool-proof way to keep those leads so happy that they might just keep coming back for more!
Before you get too excited about diving into the mysterious world of UX, have a read of these essential statistics...