"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

Katie Stow

Katie Stow

Recent Posts by Katie Stow:

4 Ways You Can Redefine Your Content Marketing Strategy To Improve Your Sales

We are officially in the middle of 'Marketing-as-a-Service Month' and have been providing you with best practices about how to better align your sales and marketing teams to produce the best results possible in terms of funnel conversions and closing customers. However, we have yet to cover arguably the biggest topic of all – content strategy.

Topics: content marketing

Are Buyer Personas Really That Important?

Understanding your buyer persona is the centerpiece of your whole marketing strategy, and is essential for conversion success. 

Topics: buyer personas marketing as a service

Making the switch: How to target new markets with your existing product

If growth within your market sector is dwindling and you feel like you have exhausted your pool of potential customers, perhaps it is time to look at expanding your horizons. To do this, you need to find and sell to a totally new set of buyers who currently know absolutely nothing about you. This can only be achieved through a rock solid marketing strategy that revolves around clever market research.

Topics: strategy buyer personas new markets

Growth Driven Design: Why a wish list is critical for website design

Are you a business owner with a website that needs redesigning? You might have seen a competitor's site that had all the latest features, a modern look and thought - 'I want that!' If you can relate, you're in the right place. So far we’ve introduced Growth Driven Design, explained why the traditional website design process is flawed, discussed the three foundational pillars of GDD and what the GDD Phase 1 strategy planning session should look like. 

Once you come to the conclusion that your website needs a revamp it's time to think - if money was no object - what amazing elements would you include? Now it's time to write your wish list! In this week's blog, we cover the steps to developing a wish list and why this is critical in the website design process.

Topics: website design

Why the traditional website design process simply does not work

Just take a second to think back to your last website build or redesign… Did you just roll your eyes and shudder at the horrific memories of that painful experience? Well, you are not alone. In this blog, we will be explaining why the traditional website design process is flawed and introducing you to a new concept that will save you time, money and resources.

Topics: website design

10 things smart CEOs would NEVER say

There are some things that workers should never, ever, ever say in the office. But when you are the CEO, and all eyes are on you, you need to be more careful than most.

Topics: business leaders

Social media: The tricky transition from personal to business

We have all figured out by now that social media is a pretty powerful tool – for your personal brand as well as your business’ marketing. The web is littered with social media success stories where individuals have become influencers and organisations have grown ten-fold with a little social-savviness. However, one hurdle that many run into when building their social strategies is where personal ends and business begins.

Topics: social media

5 things you need to know about social media so you won’t look stupid in front of the interns

My dad can be best described as ‘old school’. He’s not the most technology-savvy individual. He has been known to once or twice ‘lose the interweb’ – by minimizing a page – and scares himself with an accidental selfie on a regular basis. However, his most memorable digital blunder happened when I had just started as an intern at g2m Solutions. I had just published my first blog post and my dad, being the proud poppa that he is, wanted to help me out.
Topics: social media

Tempted to try guest blogging? Here are the lessons we've learned

Blogging has become an industry standard, with more and more businesses trying to jump on the bandwagon and connect with their leads through this personal and influential platform.

Topics: content marketing

The statistics you need to know about user experience

User Experience (UX) may seem to be all science and tech, numbers and reports, but really we should be looking at user experience from human-centric approach. Yes your site should be optimised and look great and functional on a first impression - we won't argue with you on that one! However, the emotional impact and lasting impression to leave with your users when they visit your site has to be your focus. With inbound marketing we are all about delighting leads, and this is a fool-proof way to keep those leads so happy that they might just keep coming back for more! 

Before you get too excited about diving into the mysterious world of UX, have a read of these essential statistics...

Topics: inbound marketing user experience