Katie Stow

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4 min read

4 Ways You Can Redefine Your Content Marketing Strategy To Improve Your Sales

We are officially in the middle of 'Marketing-as-a-Service Month' and have been providing you with best practices about how to better align your sales and marketing teams to produce the best results possible in terms of funnel conversions and closing customers. However, we have yet to cover...

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2 min read

Are Buyer Personas Really That Important?

Understanding your buyer persona is the centerpiece of your whole marketing strategy, and is essential for conversion success.

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2 min read

Making the switch: How to target new markets with your existing product

If growth within your market sector is dwindling and you feel like you have exhausted your pool of potential customers, perhaps it is time to look at expanding your horizons. To do this, you need to...

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3 min read

Growth Driven Design: Why a wish list is critical for website design

Are you a business owner with a website that needs redesigning? You might have seen a competitor's site that had all the latest features, a modern look and thought - 'I want that!' If you can relate,...

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2 min read

Why the traditional website design process simply does not work

Just take a second to think back to your last website build or redesign… Did you just roll your eyes and shudder at the horrific memories of that painful experience? Well, you are not alone. In this...

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3 min read

Social media: The tricky transition from personal to business

We have all figured out by now that social media is a pretty powerful tool – for your personal brand as well as your business’ marketing. The web is littered with social media success stories where...

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4 min read

5 things you need to know about social media so you won’t look stupid in front of the interns

My dad can be best described as ‘old school’. He’s not the most technology-savvy individual. He has been known to once or twice ‘lose the interweb’ – by minimizing a page – and scares himself with an...

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2 min read

Tempted to try guest blogging? Here are the lessons we've learned

Blogging has become an industry standard, with more and more businesses trying to jump on the bandwagon and connect with their leads through this personal and influential platform.

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1 min read

The statistics you need to know about user experience

User Experience (UX) may seem to be all science and tech, numbers and reports, but really we should be looking at user experience from human-centric approach. Yes your site should be optimised and...

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2 min read

Once upon a time... The Inbound Marketing Tale

Storytelling is extremely valuable. Don’t believe me? Try telling that to the box office after the top 3 movies of 2014 grossed over $687,159,612. Stories have been embedded in our culture for...

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