"The Growth Blog" - A resource for B2B Business leaders & marketers

What is a Pillar Page? (and why it matters for your SEO strategy)

Just when you thought you understood SEO...How you get ranked by the search engines has changed...

Again...

And this time its a big change which has some significant implications for B2B Marketers. The way you design your site, your content and the keywords you chose will all need to change. The following article was published in September 2017 by HubSpot. 

Human search behaviors have changed, and so have the technologies used to interpret and serve up search results. Optimising blog content to rank for long-tail keywords is no longer the best way to rank in search engine results -- and your blog architecture has something to do with that.

In this blog post, we'll walk you through the ways search has changed, the scoop on topic clusters, and how pillar pages fit into the equation.

Topics: seo strategy Inbound Marketing strategy

How to develop a B2B marketing strategy to grow your business

"51% of B2B Companies don't have a B2B Marketing Strategy."

One Key ingredient to grow your business is marketing success by aligning your marketing strategy with your business goals. Having a clear and measurable sales and marketing strategy to succesfully grow your sales and marketing leads is more important now than ever before, due to competition and the buyers process of researching online to make their decision!

Topics: b2b marketing strategy b2b digital marketing b2b marketing strategies

Why you need to give your CMO a seat at the boardroom table

The customer experience is no longer just the realm of marketing – it has become a key competitive differentiator. As a recent Forbes article states, “The customer is in control. Brands need to be more accessible and marketable and so do company boards, not just in terms of corporate governance, but when executing their business strategy and ensuring they are maximising shareholder value”. Marketing must sit at the heart of business decision-making if organisations want to stay ahead of the competition and embrace ever-higher customer expectations. Moreover, the availability of data and analytics has made it possible to assess the impact of marketing strategies on commercial performance, and marketing is increasingly being recognised as a core driver of the business as a result. It’s now in the CEO’s best interest to build a strong relationship with the CMO, and grant him or her a seat at the executive table.

Topics: b2b marketing strategy marketing plan CEO

The rise and rise of marketing automation: The death of ad-hoc

Ad-hoc marketing is great if you need to fill a gap in your marketing timeline but let’s be clear, ad-hoc marketing is not a lead generation model which will drive business results or success, rather the opposite.

Topics: Lead Scoring Inbound Marketing lead generation content marketing social media strategy lead nurturing marketing automation marketing strategy HubSpot marketing automation

The Science of Marketing: Why Measured Marketing is No Longer Enough

Topics: strategy marketing automation marketing strategy scientific marketing

A Business Leader's Guide to B2B Lead Nurturing

Topics: Inbound Marketing content marketing b2b marketing strategy lead nurturing email nurturing business owners

How to build the case for an inbound (digital) marketing budget

Topics: marketers b2b marketing strategy Hubspot business owners marketing roi marketing automation

Is buyer intent a part of your B2B marketing strategy?

Topics: online marketing marketers b2b marketing seo strategy business owners buyer behaviour Google

Cold Calling vs. Warm Calling: What's Best for B2B Marketers?

Derek Singleton of Software Advice - a marketing automation software review firm - recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” to discuss amongst a panel of marketing and sales experts whether cold calling is still an effective marketing strategy today.

Topics: Inbound Marketing lead generation marketers b2b marketing strategy lead conversion outbound marketing

A B2B Marketer's Review of 5 Major Social Networks

Topics: marketers b2b marketing build awareness social media strategy