Effective SEO – It’s All About Search Topics, Subtopic Keywords & Pillar Pages

The way people search online has evolved over the years, and you need to know how. Do you remember when you would type one or two keywords into the search engine and get a result? Well, now we type (or speak) in full questions or problems and expect to receive an answer.

Topics: seo

Is Cold Calling for Logistics Companies Still Hot for Lead Generation?

We have all been through it. Someone we don’t know calls us and tries to sell us something irrespective of whether we are looking to buy. It happens in our personal lives and also in our professional lives. 

Topics: Logistics Sales and Marketing

How Marketing is the Bridge to the Success in Finding the Next Normal

We are thrilled to share a guest blog from Adele Crane, Chief Executive Officer of Sales Focus Advisory. Sales Focus Advisory is drawing on their years of experience through tough markets to work with CEOs and sales managers to develop new playbooks and engage with their teams to provide the tools to overcome the current challenges and shift back to growth.

Connect with Adele on LinkedIn

CEOs are faced with many decisions as they work to guide their companies through the changing economic times and downward financial pressures. Their executive team is charged with the responsibilities to manage costs and operate lean and effectively.