"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

Are Buyer Personas Really That Important?

Understanding your buyer persona is the centerpiece of your whole marketing strategy, and is essential for conversion success. 

Topics: buyer personas marketing as a service

Why You Need to Renovate Your Sales and Marketing Teams Processes

For the next couple of months we’ll embark upon a series of articles that will take you through ways you can work towards smart, profitable and sustainable growth for your small to medium sized business. How? By redeveloping your sales and marketing teams processes. Too often business leaders don't take the time to regularly review which sales and marketing processes need tweaking in order to deliver optimal results. We're all guilty of a 'set and forget' mentality sometimes. So let's work through this together, and see what could do with a bit of a renovation. 

Topics: b2b marketing strategy buyer personas sales and marketing alignment buyer centricity b2b sales marketing teams, leadership website design business leaders reporting

How relationship and database marketing influence product development and business growth

New product development can contribute to better business growth and higher lead generation. If your business can effectively utilise the data you've collected from your customers to create a stronger relationship with them, it's a strategy worth considering. Ready to know more?

Topics: lead generation strategy b2b sales business growth