Understanding your buyer persona is the centerpiece of your whole marketing strategy, and is essential for conversion success.
Understanding your buyer persona is the centerpiece of your whole marketing strategy, and is essential for conversion success.
For the next couple of months we’ll embark upon a series of articles that will take you through ways you can work towards smart, profitable and sustainable growth for your small to medium sized business. How? By redeveloping your sales and marketing teams processes. Too often business leaders don't take the time to regularly review which sales and marketing processes need tweaking in order to deliver optimal results. We're all guilty of a 'set and forget' mentality sometimes. So let's work through this together, and see what could do with a bit of a renovation.
by Emma Tetley
A resource for B2B business leaders, marketers and sales people.
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