Why AI Fails Without Clean, Connected Data
The business world is falling head over heels for AI—and who can blame it? With promises to reduce grunt work, uncover insights, and turbocharge...
3 min read
Tania Di Stefano
19/07/2016 9:01:10 AM
For the next couple of months we’ll embark upon a series of articles that will take you through ways you can work towards smart, profitable and sustainable growth for your small to medium sized business. How? By redeveloping your sales and marketing teams processes. Too often business leaders don't take the time to regularly review which sales and marketing processes need tweaking in order to deliver optimal results. We're all guilty of a 'set and forget' mentality sometimes. So let's work through this together, and see what could do with a bit of a renovation.
There are three major market changes that have happened over recent years affecting the performance of sales and marketing teams. Tactics that once worked well aren’t converting as much as they used to, ultimately costing businesses more money to bring in less customers. These market changes include:
In order to reinvent you sales and marketing teams you will need to refresh your go-to-market plan, this will involve:
Is it worth the money? Can it actually make a difference to your business?.....Yes and yes! See below why it's a smart move for your business:
As you can see we have much to cover, however if you’d like to jump ahead, then you can! Download our latest eBook ‘3 Reasons it’s Time to Redesign Your Sales & Marketing’ to gain more insight into all items discussed above.
Otherwise, if you’d rather digest what we have coming up in smaller, bite-size portions, simply subscribe to our blog and we’ll send you a notification once a new article has been published straight to your inbox.
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