"The Growth Blog" - A resource for B2B Business leaders & marketers

7 Essential Website Attributes B2B Marketers Need To Generate Leads

Topics: lead generation b2b marketing b2b content marketing strategy website marketing buyer behaviour buyer's journey user experience website redesign

The Business Owner’s Guide to an Effective Lead Generation Engine

Unless you’ve been hiding under a rock these past few years, you know that lead generation is now more than just buying lists and cold calling. Inbound marketing and new technology have breathed new life into lead generation, giving us access to a variety of tools at our fingertips. Despite this, success in generating qualified leads is not dependent on using these tools.

Topics: Inbound Marketing seo social media buyer personas b2b lead generation B2B marketing strategy blogging B2B lead generation strategies website marketing landing pages

Automate vs. Personalise: The Marketing Automation Dilemma

Are you at a fork in the road contemplating a marketing automation tool? Are you worried about losing the personal touch with your valued customers and prospects with marketing automation? No need to furrow that brow of yours! Marketing automation has flourished on the premise of helping marketers deliver automated, yet personalised communication.All marketing automation tools are built to help you conduct effective inbound marketing. When used correctly, it can become your powerful inbound marketing machine, nurturing your leads silently in the background. In this blog we discuss how a marketing automation tool allows you to personalise your marketing efforts:

Topics: Lead Scoring Inbound Marketing personalised marketing email nurturing marketing roi marketing automation marketing analytics website marketing HubSpot marketing automation

7 Key Website Features That Are Helping Businesses Generate Leads

 

Topics: lead generation b2b marketing b2b content marketing strategy website marketing buyer behaviour buyer's journey user experience website redesign

The business leaders 7 step guide to website redesign

For business owners and their marketing managers, the role of the firm's website has fundamentally changed. A firm's website is a key asset in generating a consistent stream of leads for the sales team. A site is no longer just an "online brochure".

Topics: b2b marketing b2b lead generation business owners website marketing website redesign

The 7 things every business leader needs to know about their website design

We are well and truly in the era of the online buyer. Every business needs to understand how buyers commence their buying journey and how to exert influence over that journey each step of the way.

Topics: b2b marketing buyer personas business owners website marketing website redesign

Essential Writing Skills for Modern B2B Marketers

Topics: content marketing online marketing marketers b2b marketing content creation blogging website marketing persuasion

How to transform your B2B marketing capabilities - DIY or Outsource?

In the world of businesses that sell to other businesses (B2B), marketing should have one primary focus:

Topics: Inbound Marketing online marketing marketers b2b marketing business owners website marketing

Refresh your marketing - Build a lead generation engine using your website

Is your business trying to make sense of all this new fangled {insert your chosen word - inbound/digital/online/website/internet} marketing?

Topics: lead generation content marketing marketers b2b marketing marketing roi website marketing

A Website Personality Quiz for B2B Marketers

Topics: Inbound Marketing lead generation content marketing online marketing marketers b2b marketing content distribution buyer personas website marketing user experience