"The Growth Blog" - A resource for B2B Business leaders & marketers

5 magic lead conversion strategies to help maximise business growth

Lead generation is at the forefront of the marketing and sales world. Increasing traffic, attracting potential buyers and engaging with them has been continually emphasised in the context of inbound marketing - bringing the buyer to you. Lead generation is the next step, after grabbing the attention of your market. Here are 5 lead conversion strategies that can strengthen and help maximise business growth.

Topics: Inbound Marketing lead generation b2b lead generation lead nurturing B2B marketing strategy B2B lead generation strategies lead conversion b2b marketing sales

5 key marketing metrics every boss should care about

Data is everywhere these days. With the the shift to digital we can measure almost everything.

Of course, this is highly advantageous as it allows for better decision making and improved ROI. If your company's marketing is still being run on gut instinct and repeating "what we did last quarter" then the message is clear:

"FIx it or you will be left behind"... In fact, you are already being left behind by your competition.

Topics: b2b marketing b2b lead generation marketing analytics

Google Ads – revenue machine or branding aid?

by Michelle Fondacaro

Topics: b2b lead generation Social Media for B2B Business b2b digital marketing search engine

Lead Quality Over Lead Quantity: The Business Owner's Mantra

Quality over quantity. We’ve heard it a million times. We all know it’s true, but in this dog-eat-dog world where everyone seems to just focus on getting ahead, it’s often forgotten, and even flipped around. Salespeople are a common examples of this, their every day revolves around an unspoken, yet very real competition amongst their teams: bringing in the most sales.



To put this in perspective, let’s take a look at a day in the life of salesperson Sally. Sally’s day starts with a look at her calendar, noting her meetings for the day. She looks at her scribbles from a previous meeting with a prospect, and then writes a full proposal for them. Her proposal is amazing – it’s got everything a prospect needs to know about the product / service to address their needs.  Sally is confident it’ll win her the client. In the afternoon, she's off to the meeting to present it to her prospect.

Topics: b2b lead generation B2B lead generation strategies b2b marketing sales b2b sales

5 B2B Lead Generation Tips To Enhance Your Website

Ever wonder why your B2B online marketing is driving traffic to your website but not delivering sales qualified leads? If this sounds familiar, you need to change things…fast.

Your website is your virtual shop front, it’s the place your online marketing efforts typically direct visitors to. It is where potential clients first get a glimpse of your brand and therefore it has the job of keeping them interested in your brand.

As the brand's owner, you know the buyer persona you target down to the very last detail and that the solutions you offer help solve their problems. But are you communicating this clearly on your website? Can your website content engage your website's visitors enough to the point that they become a lead? 

If you're unsure, let's discuss the five things you can add or change on your website to help make your visitors click and convert.

Topics: b2b lead generation

5 skills an inbound marketer needs for effective B2B lead generation

Inbound marketing for B2B lead generation has now become a science for marketers. The shift towards continuous improvement using data means that marketers, who are often thought of as creative types, are now being called upon to apply a certain amount of science to their art, in order to create an efficient lead generation machine. Effective inbound marketers are taking on an analyst role and, they accept and embrace their responsibility for generating revenue, not just leads. They examine and interpret the results of their efforts so they can make strategic business decisions. They adapt their marketing efforts where needed and then measure those changes to see if they’re having a positive impact.

Topics: b2b lead generation Inbound Marketing Australia

5 Reasons Content Marketing Isn’t Effective

Research by the Content Marketing Institute uncovered that 93% of Australian marketers surveyed have used some form of content marketing over the past year. What’s staggering is that only 33% of them found content marketing to be effective.

Why is this the case? 

Topics: content marketing b2b lead generation marketing automation b2b content marketing strategy HubSpot Australia buyer centricity Inbound Marketing Australia

Forget about Quantity, Lead Generation Calls for Quality

High lead generation with a high conversion rate is the goal of any B2B marketing campaign. As a marketer you want to acquire a solid amount of leads for your sales team. After all, high numbers look good but you also want these leads to be qualified and out for a buy or else you are wasting time, energy and budget on nurturing people who aren’t, and never were, interested in buying your product in the first place.

Topics: Inbound Marketing b2b lead generation content creation

3 Simple Rules for Social Media Marketing

There are too many rules for social media marketing out there. We’ve read, skimmed rather, so many articles stating the 10 laws or the 20 rules for effective social media marketing. But how many of these ‘rules’ do you actually follow? I’m guessing no more than 20 – 30%.

Opinions around the best time to post updates on social networks are rampant. Some believe it’s best to update Twitter just after lunchtime, whereas some believe that LinkedIn posts bring the most success when they’re posted right before 9am. Not only do they preach about times to post, some advocate for quantity of social profiles believing more profiles would lead to more leads.

Topics: Inbound Marketing buyer personas b2b lead generation B2B marketing strategy Social Media for B2B Business social media strategy buyer centricity

The Business Owner’s Guide to an Effective Lead Generation Engine

Unless you’ve been hiding under a rock these past few years, you know that lead generation is now more than just buying lists and cold calling. Inbound marketing and new technology have breathed new life into lead generation, giving us access to a variety of tools at our fingertips. Despite this, success in generating qualified leads is not dependent on using these tools.

Topics: Inbound Marketing seo social media buyer personas b2b lead generation B2B marketing strategy blogging B2B lead generation strategies website marketing landing pages