Ever wonder why your B2B online marketing is driving traffic to your website but not delivering sales qualified leads? If this sounds familiar, you need to change things…fast.
Your website is your virtual shop front, it’s the place your online marketing efforts typically direct visitors to. It is where potential clients first get a glimpse of your brand and therefore it has the job of keeping them interested in your brand.
As the brand's owner, you know the buyer persona you target down to the very last detail and that the solutions you offer help solve their problems. But are you communicating this clearly on your website? Can your website content engage your website's visitors enough to the point that they become a lead?
If you're unsure, let's discuss the five things you can add or change on your website to help make your visitors click and convert.