"The Growth Blog" - A resource for B2B Business leaders & marketers

Why You Need to Renovate Your Sales and Marketing Teams Processes

For the next couple of months we’ll embark upon a series of articles that will take you through ways you can work towards smart, profitable and sustainable growth for your small to medium sized business. How? By redeveloping your sales and marketing teams processes. Too often business leaders don't take the time to regularly review which sales and marketing processes need tweaking in order to deliver optimal results. We're all guilty of a 'set and forget' mentality sometimes. So let's work through this together, and see what could do with a bit of a renovation. 

Topics: b2b marketing buyer personas marketing roi B2B marketing strategy sales and marketing alignment buyer centricity b2b sales marketing teams, leadership CEO Tips for CEOs, website design

What's keeping CEOs up at night? Business leaders' top 5 concerns

Being the head honcho of an organisation means you probably don’t get the recommended eight hours of sleep. As a leader, your basic responsibilities fill up much of your workday, but your larger-scale responsibilities and concerns are undoubtedly on your mind well into the night. So, what are the things that CEOs worry about the most? 

Topics: leadership Tips for CEOs,

Learn from the best - 5 books on leadership every CEO should read

Here at g2m we are great advocates of continuous learning. We think there is always more knowledge you can acquire and there is always room for improvement, and not just within the marketing teams – it is just as much on C-suite executives as it is on those carrying out everyday tasks to stay on the education ball. A recent TEC article, Top 5 leadership books for CEOs, heralds a great starting point for those looking to ramp up their leadership skills. Here are our three favourites out of the five suggested by TEC.

Topics: leadership Tips for CEOs, leadership skills

A company without trust is a company at stake

Letting go is probably one of the hardest things any business founder has to do, but it is essential to be successful. Nothing kills motivation and proactive thinking more than a boss who doesn’t trust and micromanages staff.

Topics: Inbound Marketing leadership company culture

11 things your marketing team shouldn't say around the office

Company culture is an important part of every organisation, it means creating a healthy workplace that encourages people to share ideas, feel accepted and able to express themselves and grow their skills and abilities. It means guidance and growth for the individual. It means teamwork.

The right company culture can help employees stay motivated and engaged. Language is a big part of creating the right environment and strong, considerate leaders need to encourage positive conversation and exchanges between teams and management. In his recent article 11 Things Smart People Won’t Say Dr. Travis Bradberry, Co-author of Emotional Intelligence 2.0 and President at TalentSmart, outlines eleven things that should never be said around the office.

Topics: thought leadership marketing teams, leadership motivation