"The Growth Blog" - A resource for B2B Business leaders & marketers

10 Online Sources and Apps CEOs should Know About

As a CEO, you’re (too) busy by default. So wouldn’t it be great if you could get your hands on the right resources that can ease your workload, increase efficiency and give you just the information you need to stay up-to-date with your industry? In a recent article, The 10 sites and apps every executive should be using, TEC has researched the best apps and websites for executives so you don’t have to.

Topics: b2b marketing marketing analytics CEO Tips for CEOs,

5 key marketing metrics every boss should care about

Data is everywhere these days. With the the shift to digital we can measure almost everything.

Of course, this is highly advantageous as it allows for better decision making and improved ROI. If your company's marketing is still being run on gut instinct and repeating "what we did last quarter" then the message is clear:

"FIx it or you will be left behind"... In fact, you are already being left behind by your competition.

Topics: b2b marketing b2b lead generation marketing analytics

Automate vs. Personalise: The Marketing Automation Dilemma

Are you at a fork in the road contemplating a marketing automation tool? Are you worried about losing the personal touch with your valued customers and prospects with marketing automation? No need to furrow that brow of yours! Marketing automation has flourished on the premise of helping marketers deliver automated, yet personalised communication.All marketing automation tools are built to help you conduct effective inbound marketing. When used correctly, it can become your powerful inbound marketing machine, nurturing your leads silently in the background. In this blog we discuss how a marketing automation tool allows you to personalise your marketing efforts:

Topics: Lead Scoring Inbound Marketing personalised marketing email nurturing marketing roi marketing automation marketing analytics website marketing HubSpot marketing automation

The digital marketing disconnect: The vaccum facing business leaders

"There is a digital disconnect in executive ranks, a leadership vacuum created by a mismatch between expertise and authority." So says Jake Scrofman in The Harvard Business Review Blog.

Topics: content marketing b2b lead generation business owners marketing roi marketing automation marketing analytics digital marketing

Four B2B Essentials for Ultimate Business Growth

 

B2B Business Growth Essentials

A major challenge for business owners is knowing where to invest their hard earned profit in order to grow their business. Here are our top four areas in which modern businesses should allocate budget, areas which will directly result in more leads, sales and a measurable ROI. 

Topics: Inbound Marketing content marketing marketers business owners marketing roi marketing automation lead conversion marketing analytics funnel planning conversion rate

A Business Leader's Guide to Marketing Metrics

Topics: lead generation b2b marketing business owners marketing roi marketing analytics

How Much Money Should Your Business be Spending on Marketing?

Topics: b2b marketing business owners marketing roi marketing analytics agile marketing

New research shows 80% of Marketers have marketing analytics...and why this sucks!

Almost 80% of marketers have some form of marketing analytics. In fact, almost 40% claim to have vast or significant qualtities of marketing data, according to MarketingSherpa in their publication, The 2013 Marketing Analytics Benchmarking Report.

Topics: marketers b2b marketing marketing analytics

How much marketing is enough?

Topics: marketers b2b marketing Hubspot business owners marketing automation lead conversion marketing analytics

6 Key Skillsets B2B Marketing Managers Need in Their Team

With the shift to inbound or pull marketing well underway, there is also a shift in the marketing skillsets required to get the job done.

Topics: Inbound Marketing lead generation content marketing b2b marketing marketing automation marketing analytics