"The Growth Blog" - A resource for B2B Business leaders & marketers

How to use LinkedIn for effective B2B lead generation

Many Australian B2B firms can increase there marketing reach using a social media strategy that includes LinkedIn.

When talking to B2B companies about their marketing strategy, I ask if social media and LinkedIn in particular has a place in their communications and marketing plans. I generally get a look that is best be described as worried or hesitant and occasionally dismissive.

Topics: lead generation b2b marketing build awareness social media content distribution

3 Google Tips For Improving Your Search Engine Ranking

Attracting buyers to your site through SEO is becoming harder, thanks to search ranking getting way smarter and more and more personalised to the searcher.

Topics: Inbound Marketing lead generation marketers b2b marketing seo build awareness Google

3 Ways B2B Marketers Can Stand Out in Online Search Results

You know why online search is so valuable for B2B marketing, so I won't go into that. What I will do is list out key points of interest from Mediative's The Buyersphere Project's eyetracking research about the way your buyers are using online search.

Topics: Inbound Marketing marketers b2b marketing seo build awareness buyer behaviour Google

A B2B Marketer's Review of 5 Major Social Networks

Topics: marketers b2b marketing build awareness social media strategy

Online Communities for B2B Lead Generation: A Guide for B2B Marketers

Topics: Inbound Marketing lead generation online marketing build awareness social media content distribution strategy

Buyer-Driven SEO: Let Buyers Drive Your B2B Keyword Strategy!

Keywords play an essential part in online lead generation and this is one of the first hurdles to overcome before you begin your inbound marketing marathon. 

Topics: Inbound Marketing content marketing marketers seo build awareness strategy buyer behaviour

How To Be A Thought Leader In Your Industry: A B2B Marketer's Guide

Topics: Inbound Marketing content marketing content strategy marketers b2b marketing build awareness strategy business owners

3 Steps to Beat Your Competitors With Content Marketing

Topics: content marketing marketers b2b marketing build awareness strategy

How to seduce a spider: Five SEO rules of seduction in 2012

As 2012 draws to a close, it's increasingly obvious that Google is upping their game in targeting spam websites by tweaking their algorithm to ensure only the most relevant and helpful results are displayed to their users.

Topics: Inbound Marketing seo build awareness strategy infographic Google

How to Transform Your SEO Strategy: The New Rules for B2B Marketers

I read a great article this morning by Dolly Howard promoting a webinar series on how to transform your SEO strategy and I thought I would share the key takeaways with you. 

The world of SEO has undergone a total transformation since its early days. Contrary to popular belief, successful B2B marketers need to create quality content targeted to real human visitors instead of keyword-rich content targeted to search engines.

The good news is that SEO is evolving to encourage marketers to create the useful and remarkable content that our most qualified customers crave. The bad news is that most marketers haven't figured this out yet.

Topics: lead generation b2b marketing seo build awareness strategy