"The Growth Blog" - A resource for B2B Business leaders & marketers

7 Essential Website Attributes B2B Marketers Need To Generate Leads

Topics: lead generation b2b marketing b2b content marketing strategy website marketing buyer behaviour buyer's journey user experience website redesign

The 4 Major Buyer Roles you may encounter in a complex B2B sale

In B2B selling a sales rep may not meet a prospect face to face until they are well into the later stages of their buyer's journey. So when it comes to the crunch, the sales rep needs to be able to identify straight away what type of buyer role the prospect has taken up, and cater communication to their specific concerns. In this SlideShare we explain how a sales rep can get their deal across the line by exploring the top four buyer roles and what's important to them.

Topics: b2b marketing buyer personas buyer behaviour buyer's journey b2b sales

Buyer Centricity: The Missing Piece in your Content Marketing Puzzle

Your marketers are typically capable of producing good marketing material. From website content, blog articles, social media updates, online advertisements to emails, surveys, newsletters, brochures and eBooks. As a business owner you review the material and most of the time you’re happy with what they’ve produced. It is well designed, it has your brand name and logo, it describes your product / brand clearly and it is interesting. You believe your company has produced a great piece of marketing material. But there’s one problem: this material might not be good enough for your buyers.

Topics: content marketing content strategy b2b marketing content distribution buyer personas content creation buyer's journey buyer centricity

7 Key Website Features That Are Helping Businesses Generate Leads

 

Topics: lead generation b2b marketing b2b content marketing strategy website marketing buyer behaviour buyer's journey user experience website redesign

The Three Main Challenges To Effective B2B Lead Generation

Lead generation is a key role of B2B marketing in today’s increasingly competitive business environment. Of course, in such an environment, the race to generate leads is always on, and marketing is always faced with challenges in generating the right amount of high quality leads.

Topics: lead generation b2b lead generation B2B marketing strategy B2B lead generation strategies marketing strategy buyer's journey

18 Signs You Should Sack Your Marketing Director

As a business owner, you don’t know as much as you need to in order to market your business successfully, that’s why you hired a Marketing Director. But sadly, even in-house Marketing Directors may not be the best move - some of them are stuck in their ways or not aware of current developments.

Topics: business owners marketing automation b2b marketing skills buyer's journey

Stand Out by Helping Out: How Customer Centricity Can Help you Win Business

Topics: email nurturing marketing automation buyer behaviour buyer's journey empowered customer