"The Growth Blog" - A resource for B2B Business leaders & marketers

Why CEOs find B2B marketers "untrustworthy, unimpressive and disconnected!"

Four out of five CEOs have trust issues with their marketing team and claim to be unimpressed by their work, a study by Fournaise Marketing Group has revealed.

Topics: b2b marketing marketing automation marketing analytics closed loop marketing conversion rate

4 Steps to Measuring Social Media ROI in B2B Marketing

The decision to invest in social media as a B2B marketing tool almost always boils down to three words: return on investment.

Topics: b2b marketing build awareness social media marketing roi marketing analytics closed loop marketing

10 A/B test Dos & Don'ts for B2B Marketers

Hubspot recently published this great list of A/B testing dos and don'ts. This is a great example of the fifth step of g2m Solutions' methodology...test, measure, analyse and improve.

Topics: b2b marketing marketing automation marketing analytics closed loop marketing

IDC survey: Tech marketing budgets are bouncing back! But there's a twist.

The results from a new survey of senior IT marketers by IDC's CMO Advisory Service team show some encouraging signs. After a bleak couple of years with Tech marketing budgets and head count being slashed, investment is increasing. But the allocation of these precious funds have been influenced by the lean years. There is a strong switch to online spending and inbound marketing.

Getting your company found online, in the social mediasphere and by the search engines and then converting those leads to nurtured sales ready leads and being able to measure the effectiveness and ROI of these investments, are the key challenges. Check out this complementary whitepaper on the inbound marketing revolution if you would like to read more. 

Topics: b2b marketing strategy marketing automation marketing analytics closed loop marketing

Inbound marketing adoption data; are you getting left behind?

Marketing Sherpa recently asked 900 B2B marketers how they expected their marketing budgets to change for 2011. The answers tell us that the inbound marketing revolution is well and truly upon us. How does your firm's spending compare? Are you at the leading edge of Inbound Marketing adoption or more of a laggard. How are you planning to blend your outbound and inbound strategies? How do you think you stack up to your competition? Are you gaining a competitive marketing advantage? Or are they eating your lunch?

Topics: content marketing b2b marketing closed loop marketing

B2B Marketing: Findings from Marketing Sherpa's 2011 Report: Part 2

In this second installment of our review of Marketing Sherpa's 2011 B2B Marketing Benchmark Study we turn our attention to how respondents rated the effectiveness of a number of marketing tactics for their organisation.

Topics: content marketing b2b marketing closed loop marketing