"The Growth Blog" - A resource for B2B Business leaders & marketers

Email Nurture Campaign Strategy for B2B Marketing Made Simple

Great, you've got a list of contacts. Now what? Send them a generic promotional email and hope for the best? Good luck with that. In B2B marketing, the fact of the matter is, if you don't email your leads something suited to where they are at in the buyers cycle, specific to their business problems, they won't be interested. So how do you know where they are in the buyers cycle and what to say to them in order to generate some significant sales? I'm about to reveal!

Topics: marketers buyer personas lead nurturing email nurturing campaign strategy

New Research Reveals Half of Marketers Feel Disconnected with their Board

The latest 2017 State of Marketing Tech report, conducted by Squiz- a Digital Transformation company, surveyed over 600 senior marketing professionals globally to reveal their digital vision, goals and challenges.

Topics: marketers digital marketing CEO B2B marketer

Marketing for non profits: Embrace the digital era and get heard


As a not-for-profit organisation, you are painfully aware of the high costs of marketing – even more so than anyone else.  You also know that you can’t always justify investing in your marketing, as ROI is often sparse and there are plenty of other departments to worry about. But why is it so hard to attract buyers these days? 

Topics: Inbound Marketing online marketing marketers digital marketing marketing tips,

Social Media Marketing: Does Age Matter?

Thanks to the Internet and developments in technology, those born after 1980 have grown up very differently from the generations before them, resulting in a ‘digital generation gap’. As digital natives, Gen Ys engage with each other in ways that older generations struggle to understand. They use smartphones more than any other age group and are much more prolific on social media. So, when it comes to deciding who’s best to run your business’ social media accounts, should this come into consideration?

Topics: Inbound Marketing content marketing marketers social media content distribution Social Media for B2B Business social media strategy social media marketing

Top 5 marketers and social media gurus to stalk

We’ve collected some interesting information on who we think are some of the top 5 marketers and social media gurus that you should keep an eye on…or at least start social media stalking them asap!

Topics: marketers social media

The Key to B2B Businesses Growth: Understanding Your Buyers Journey

Topics: marketers business owners b2b marketing plan buyer behaviour marketing strategy

5 Common Marketing Fails That Stop B2B Business Growth

Growth – the goal every business sets out to achieve. Marketing has been one of the key components of every business’ growth plans and strategies for as long as we’ve known. A good marketing plan and disciplined execution have been proven to help a business achieve its growth objectives. However, not many businesses have got marketing down pat. Here we identify the 5 marketing mistakes commonly made by business that hinders growth:

Topics: marketers b2b marketing business owners B2B marketing strategy marketing strategy digital marketing

4 Sources for Good Quality Lead Generation You Shouldn’t Overlook

Time and time again, we see marketers jumping on the latest fad in lead generation and trying out new tactics or channels without a second thought. We’ve also seen business owners being so persistent on their own ideas of what is good, that they refuse to try other tactics, even though it may be better suited to their target audience. The result? Little or no leads, declining sales and a stagnating business. 

Topics: marketers context marketing b2b lead generation B2B lead generation strategies

5 Reasons Your B2B Marketing Strategy Didn't Work in 2013

It’s time to reflect on the past 12 months to figure out how your business can improve in 2014.

Topics: marketers b2b marketing business owners B2B marketing strategy campaign strategy

The 5 Must-Haves for a Successful B2B Marketing Plan for 2014

Topics: marketers b2b lead generation business owners B2B marketing strategy b2b marketing plan sales and marketing alignment