"The Growth Blog" - A resource for B2B Business leaders & marketers

5 magic lead conversion strategies to help maximise business growth

Lead generation is at the forefront of the marketing and sales world. Increasing traffic, attracting potential buyers and engaging with them has been continually emphasised in the context of inbound marketing - bringing the buyer to you. Lead generation is the next step, after grabbing the attention of your market. Here are 5 lead conversion strategies that can strengthen and help maximise business growth.

Topics: Inbound Marketing lead generation b2b lead generation lead nurturing B2B marketing strategy B2B lead generation strategies lead conversion b2b marketing sales

Are your B2B marketing strategies aligned with growth plans for next financial year?

There is big opportunity for growth next financial year. If you're serious about it than it's time to rethink your b2b marketing strategies. According to the Australian government’s 2016-2017 federal budget, Australia is growing faster than all major advanced economies and well above the OECD average. The economy is forecast to grow by two and half percent in 2016-17 and three percent in 2017-18. Cutting taxes for small and medium size enterprises, support for new start-up businesses and opening up export opportunities are just some of the proposed items in the national plan to transition the economy from the mining boom to a stronger, more diversified nation. In the business world, B2B marketing strategies work in similar fashion - and there’s a number of different approaches you can take to reach your goals. Over the next four weeks, we will be discussing H. Igor Ansoff’s four marketing strategies (market penetration, product development, market development and diversification) and how you can apply these concepts to help you evaluate and determine the next stages your company must take in order to grow.

Topics: Inbound Marketing b2b marketing strategies business growth Inbound Sales

Top 7 takeaways from HubSpot's State of Inbound 2015 report

Topics: Inbound Marketing Hubspot

What are the benefits of Marketing-as-a-Service?

We live in an era of outsourcing, where everything is up for grabs. If you’re unable to do certain things yourself you can just outsource them to someone who can. From paying a company to create your daily-portioned and calorie-controlled meals to the care of your child. In today’s world, where the buyer has more control over the buying process than ever, online, B2B marketing demands a certain skillset to increase lead generation and convert those leads into customers and promoters of your brand.  This is where outsourcing your marketing could be the better option over trying to do it in-house.  So what are the benefits of Marketing-as-a-Service?

Topics: Inbound Marketing online marketing b2b marketing marketing plan digital marketing Inbound Marketing Australia

A company without trust is a company at stake

Letting go is probably one of the hardest things any business founder has to do, but it is essential to be successful. Nothing kills motivation and proactive thinking more than a boss who doesn’t trust and micromanages staff.

Topics: Inbound Marketing leadership company culture

Marketing for non profits: Embrace the digital era and get heard

 

As a not-for-profit organisation, you are painfully aware of the high costs of marketing – even more so than anyone else.  You also know that you can’t always justify investing in your marketing, as ROI is often sparse and there are plenty of other departments to worry about. But why is it so hard to attract buyers these days? 

Topics: Inbound Marketing online marketing marketers digital marketing marketing tips,

Why Inbound Marketing may not be right for your business

Out with the old, in with the new… that’s how the saying goes, right? This can be applied to many things in life, be they bad habits, unhealthy relationships, perishable goods... Ever since the term ‘Inbound Marketing’ entered our vocabularies, it’s been touted as the new and improved way of marketing, relegating its predecessor, outbound marketing, to the ‘what not to do’ category. But just because Inbound Marketing has proved to be more effective in engaging buyers and generating leads doesn’t mean outbound methods should be discounted altogether.

Topics: Inbound Marketing buyer personas outbound marketing

How to Hire an Inbound Marketing Superstar

By now we all know that Content Marketing and its big brother Inbound Marketing are here to stay. Traditional marketing companies need to adapt, restructure, re-skill and most of all (re-)hire. But how do you sift through the mountain of applications and candidates? How do you find the right fit for your organisation? And how do you identify the abilities your next Inbound Marketer needs? In this blog post, The Ultimate Guide to Hiring Effective Marketers, Eric Siu provides helpful insights into the hiring process and lays out what you need to do to find your superstar.

Topics: Inbound Marketing content marketing hiring the right candidate

The statistics you need to know about user experience

User Experience (UX) may seem to be all science and tech, numbers and reports, but really we should be looking at user experience from human-centric approach. Yes your site should be optimised and look great and functional on a first impression - we won't argue with you on that one! However, the emotional impact and lasting impression to leave with your users when they visit your site has to be your focus. With inbound marketing we are all about delighting leads, and this is a fool-proof way to keep those leads so happy that they might just keep coming back for more! 

Before you get too excited about diving into the mysterious world of UX, have a read of these essential statistics...

Topics: Inbound Marketing user experience

Once upon a time... The Inbound Marketing Tale

Storytelling is extremely valuable. Don’t believe me? Try telling that to the box office after the top 3 movies of 2014 grossed over $687,159,612. Stories have been embedded in our culture for centuries for one simple reason – because they resonate with an audience.

Topics: Inbound Marketing content marketing