"The Growth Blog" - A resource for B2B Business leaders & marketers

Hubspot Gets Smarter - The New Content Optimisation System

Hubspot has just rolled out their exciting new software for customers. The update is sure to help streamline your marketing campaigns, making it easier for you to attract leads, generate sales and ultimately make more money.

Topics: content marketing content strategy marketers b2b marketing Hubspot business owners buyer behaviour CTAs mobile marketing

The Forgotten Stars of B2B Lead Conversion

Sometimes, as B2B marketers we are drawn like moths to the big, bright flame of marketing strategy and we forget that there, in the shadows, lurk the rather less glamorous but vitally important tactical elements that do a lot of the the hard, relentless work of attracting and converting visitors to real leads.

Topics: Inbound Marketing online marketing marketers b2b marketing strategy lead conversion landing pages CTAs

6 Common Illnesses associated with B2B Marketers

Topics: strategy buyer personas lead nurturing blogging lead conversion landing pages CTAs

The top 7 website "must haves" for B2B Marketers to generate leads

For business owners, entrepreneurs and marketing managers, the world has changed. A firm's website is a key asset in generating a consistent stream of leads for the sales team. A site is no longer just an "online brochure".

Topics: lead generation content marketing b2b marketing seo social media blogging website marketing landing pages CTAs

12 Online Lead Generation Mistakes to Avoid

The internet is a tough environment to make a sale, or even commence and influence a sale, especially for small to medium businesses. It's so crowded with competition and flooded with data that when someone does visit your site, it's a ever increasing challenge for B2B marketers to keep them there. Unfortunately, getting Google searchers to land on your site is only half the battle. Briefly skimming your homepage is different to sticking around and reading your content. People have almost zero patience when they're browsing online, so it's imperative to do whatever you can to keep them hooked. 

Topics: lead generation b2b marketing lead conversion landing pages CTAs

Top 5 locations for "Call To Action" Buttons for lead generation

Converting site visitors to leads is a fundamental early step in making your site a lead generation machine.  Call to action buttons are a key tool. This blog shares some of g2m Solutions' ideas and experiences of what works.

Topics: content marketing b2b marketing blogging lead conversion CTAs

10 Ways to Create Killer Calls to Action (CTAs) for B2B Marketers

B2B Marketers, are you looking to breathe some new life into your calls to action? Want to see if you can bump up your conversion rates? Look no further. Turn your tired old offer into a new and intriguing one with these 10 great tips to creating a compelling call to action.

Topics: b2b marketing lead conversion CTAs conversion rate

B2B Marketers! Add Calls To Action (CTAs) to drive lead conversion

Calls To Action (CTAs) are relatively simple devices that are so often overlooked by b2b marketers in their inbound marketing campaigns. Getting quality traffic to your site can be hard work so you should spend some effort to keep them there, nurturing the lead, engaging with them further and pulling them down the funnel towards making a purchasing decision.

Topics: b2b marketing lead conversion CTAs