"The Growth Blog" - A resource for B2B Business leaders & marketers

Email Nurture Campaign Strategy for B2B Marketing Made Simple

Great, you've got a list of contacts. Now what? Send them a generic promotional email and hope for the best? Good luck with that. In B2B marketing, the fact of the matter is, if you don't email your leads something suited to where they are at in the buyers cycle, specific to their business problems, they won't be interested. So how do you know where they are in the buyers cycle and what to say to them in order to generate some significant sales? I'm about to reveal!

Topics: marketers buyer personas lead nurturing email nurturing campaign strategy

5 magic lead conversion strategies to help maximise business growth

Lead generation is at the forefront of the marketing and sales world. Increasing traffic, attracting potential buyers and engaging with them has been continually emphasised in the context of inbound marketing - bringing the buyer to you. Lead generation is the next step, after grabbing the attention of your market. Here are 5 lead conversion strategies that can strengthen and help maximise business growth.

Topics: Inbound Marketing lead generation b2b lead generation lead nurturing B2B marketing strategy B2B lead generation strategies lead conversion b2b marketing sales

How to chase your prospects in style

Potential client engagement can be tricky – you might have a great initial interaction with a prospect but then you're slowly being phased out. What at first seemed like a blossoming friendship, now seems more like the awkward end of a troubled relationship. Your lead has stopped responding to your messages and won't even pick up your calls. So what can you do to re-engage with your potential client without seeming needy? The  flowchart below by HouseHunt.com, which  HubSpot also recently picked up, will give you the answers you need and show you how to chase your prospects in style.

Topics: lead generation lead nurturing client engagement

The rise and rise of marketing automation: The death of ad-hoc

Ad-hoc marketing is great if you need to fill a gap in your marketing timeline but let’s be clear, ad-hoc marketing is not a lead generation model which will drive business results or success, rather the opposite.

Topics: Lead Scoring Inbound Marketing lead generation content marketing social media strategy lead nurturing marketing automation marketing strategy HubSpot marketing automation

How to Set the Right B2B Marketing Budget

As we all know, there is no one figure deemed to be the best marketing budget. It’s an amount relative to the organisation, its resources and its target objectives.

Topics: b2b marketing lead nurturing marketing roi marketing automation B2B marketing strategy b2b marketing plan b2b marketing budget b2b marketing investment

3 Hot Tips For Managers To Improve Your Lead Generation Process

The increasingly digital world in which we all live is a giant portal of buying information and data; a tsunami of content at the fingertips of any purchaser with an Internet connection, which lets face it - Is everyone, all the time on any device.

Topics: Inbound Marketing lead generation marketers b2b marketing lead nurturing

A Business Leader's Guide to B2B Lead Nurturing

Topics: Inbound Marketing content marketing b2b marketing strategy lead nurturing email nurturing business owners

A Business Owner's Guide to Better Lead Generation in 3 Steps

The way your buyer's purchase and your competitors are going to market is changing rapidly and fundamentally. Many business owners are finding their tried and trusted lead generation techniques and tactics are failing to yield sufficient results.

Topics: Inbound Marketing lead generation b2b marketing buyer personas lead nurturing business owners marketing roi funnel planning buyer behaviour

4 Common Lead Nurturing Mistakes B2B Marketers Make

Topics: lead generation marketers b2b marketing content distribution personalised marketing lead nurturing lead conversion campaign strategy

How to become a B2B marketing Casanova: An infographic

Moving your B2B leads through the buying process is like courting your true love!

Topics: Inbound Marketing content marketing content strategy marketers b2b marketing lead nurturing lead conversion funnel planning