"The Growth Blog" - A resource for B2B Business leaders & marketers

4 easy ways to get your business' marketing out of the Dark Ages

Some business leaders are hesitant to embrace digital marketing, believing it to be a complex and costly exercise that requires a complete overhaul of traditional processes. But this doesn’t have to be the case. You can effectively modernise your marketing with a few tweaks here and there. The key is to develop complimentary tactics that enhance your existing strategies and improve the way your business relates to consumers.

Topics: B2B marketing strategy marketing strategy digital marketing email marketing b2b digital marketing

Does email marketing produce a ROI for B2B businesses?

Email marketing = SPAM. That’s the perception of email marketing nowadays. More and more business owners are led to believe that email marketing delivers little or no ROI. But is this really true? Does email marketing really not produce ROI?

Topics: email nurturing marketing roi email marketing