"The Growth Blog" - A resource for B2B Business leaders & marketers

What B2B Marketers Should Do To Build Momentum

Topics: b2b marketing lead nurturing marketing roi campaign strategy funnel planning lead recycling

4 Killer Twitter Tips for B2B Marketers

Topics: Inbound Marketing content marketing social media Twitter campaign strategy buyer behaviour lead recycling

3 Ways To Gauge Your B2B Buyer’s Interest Level

We already blogged about the four major buyer roles in a complex sale, so today's post is about gauging your buyer's interest level. Digital body language (aka what you do online) can tell you a lot about how interested your prospect is. Of course, this is expected to change over time, depending on what goes on internally where said prospect works.

Topics: b2b marketing sales and marketing alignment buyer behaviour lead recycling

Blogging: The Swiss Army Knife of B2B Marketing

Don’t be fooled by its unglamorous appearance and unassuming nature. Your blog is your most powerful survival tool in the B2B marketing jungle.

Topics: lead generation content marketing b2b marketing build awareness content distribution lead nurturing content creation blogging lead recycling

The Green B2B Marketing Solution: Lead Recycling

Topics: content marketing b2b marketing lead conversion lead recycling

Top tips for B2B Marketers: Go green...recycle your leads!

A question. What should you do with prospects who have leaked from your sales funnel? That is, those folks who have expressed and interest in your products or services and yet, for one reason or another, have chosen not to proceed.

Topics: content marketing b2b marketing strategy lead nurturing buyer behaviour lead recycling

Do you have explicit recycling tactics in your marketing campaigns?

A question. What should you do with prospects who have leaked from your sales funnel? That is, those folks who have expressed and interest in your products or services and yet, for one reason or another, have chosen not to proceed.

Topics: b2b marketing lead nurturing lead recycling