"The Growth Blog" - A resource for B2B Business leaders & marketers

The Business Owner’s Guide to an Effective Lead Generation Engine

Unless you’ve been hiding under a rock these past few years, you know that lead generation is now more than just buying lists and cold calling. Inbound marketing and new technology have breathed new life into lead generation, giving us access to a variety of tools at our fingertips. Despite this, success in generating qualified leads is not dependent on using these tools.

Topics: Inbound Marketing seo social media buyer personas b2b lead generation B2B marketing strategy blogging B2B lead generation strategies website marketing landing pages

The Forgotten Stars of B2B Lead Conversion

Sometimes, as B2B marketers we are drawn like moths to the big, bright flame of marketing strategy and we forget that there, in the shadows, lurk the rather less glamorous but vitally important tactical elements that do a lot of the the hard, relentless work of attracting and converting visitors to real leads.

Topics: Inbound Marketing online marketing marketers b2b marketing strategy lead conversion landing pages CTAs

6 Common Illnesses associated with B2B Marketers

Topics: strategy buyer personas lead nurturing blogging lead conversion landing pages CTAs

Stop! The Top 8 Lead Conversion Errors made by B2B Marketers

This data from Marketing sherpa confirms what most B2B Marketers know to be an essential truth; generating leads as well as converting qualified leads into paying customers are the top priorities and challenges for B2B marketers. These days these twin challenges are rapidly shifting online as buyers make a bee-line for their search engine of choice to start their buying journey. This is why your website is integral to your B2B marketing strategy; it's how your buyers find and familiarise themselves with you.

Topics: Inbound Marketing lead generation content marketing b2b marketing strategy lead conversion campaign strategy landing pages

The top 7 website "must haves" for B2B Marketers to generate leads

For business owners, entrepreneurs and marketing managers, the world has changed. A firm's website is a key asset in generating a consistent stream of leads for the sales team. A site is no longer just an "online brochure".

Topics: lead generation content marketing b2b marketing seo social media blogging website marketing landing pages CTAs

Top Tips For Using Landing Page Forms For Lead Conversion

It may seem to some like a trivial detail in the overall scheme of your marketing campaign but B2B marketers ignore the landing page form at their peril! The wrong landing page can significantly reduce your lead conversion ratio. B2B Marketers should have a good hard think about what goes into each form field and test how it effects your conversion rate.

Topics: b2b marketing lead conversion landing pages

How To Make Visitors Fall In Love With Your Landing Pages

Are you in love with your landing pages? Does you heart beat just a little faster when you check out its form fields and gaze longingly at its stunning Calls-To-Action?

Topics: b2b marketing lead conversion landing pages

12 Online Lead Generation Mistakes to Avoid

The internet is a tough environment to make a sale, or even commence and influence a sale, especially for small to medium businesses. It's so crowded with competition and flooded with data that when someone does visit your site, it's a ever increasing challenge for B2B marketers to keep them there. Unfortunately, getting Google searchers to land on your site is only half the battle. Briefly skimming your homepage is different to sticking around and reading your content. People have almost zero patience when they're browsing online, so it's imperative to do whatever you can to keep them hooked. 

Topics: lead generation b2b marketing lead conversion landing pages CTAs

Australian B2B Marketers: Implement landing pages to drive leads

Here is some great data from Marketing Sherpa, showing results from a survey of 1,100 marketers. They rank how effective various tactics are for driving traffic to their site and converting them to real leads. Top of the list is implementing unique, campaign specific landing pages and second is optimising the design and content for conversion.

Topics: b2b marketing lead conversion landing pages

10 tips for driving lead conversion. Landing pages best practices!

For those of you whose marketing campaigns involve driving prospects to a landing page on your website, inbound marketing specialists Hubspot have some sage words of advice to maximise lead conversion and to deepen the engagement with your shiny new lead!

Topics: b2b marketing lead conversion landing pages