"The Growth Blog" - A resource for B2B Business leaders & marketers

5 Best Practices to Align your Marketing and Sales Teams

Sales and Marketing alignment is difficult for most organisations causing many internal and external challenges that affect the bottom line. Now more than ever, fundamental changes in your buyers behaviour are increasingly creating misalignment between these two functional areas. Misalignment breeds inefficiency. This misalignment causes propose to close rates falling, the quality of leads falling and the cost of acquisition increases.

Topics: lead generation B2B marketing strategy sales and marketing alignment

7 Essential Website Attributes B2B Marketers Need To Generate Leads

Topics: lead generation b2b marketing b2b content marketing strategy website marketing buyer behaviour buyer's journey user experience website redesign

5 magic lead conversion strategies to help maximise business growth

Lead generation is at the forefront of the marketing and sales world. Increasing traffic, attracting potential buyers and engaging with them has been continually emphasised in the context of inbound marketing - bringing the buyer to you. Lead generation is the next step, after grabbing the attention of your market. Here are 5 lead conversion strategies that can strengthen and help maximise business growth.

Topics: Inbound Marketing lead generation b2b lead generation lead nurturing B2B marketing strategy B2B lead generation strategies lead conversion b2b marketing sales

How to use LinkedIn for effective B2B lead generation

Many Australian B2B firms can increase there marketing reach using a social media strategy that includes LinkedIn.

When talking to B2B companies about their marketing strategy, I ask if social media and LinkedIn in particular has a place in their communications and marketing plans. I generally get a look that is best be described as worried or hesitant and occasionally dismissive.

Topics: lead generation b2b marketing build awareness social media content distribution

How to use your website to build an effective lead generation engine

Stop thinking of your website as your online brochure. It should sit at the heart of your lead generation efforts and be the engine room of your marketing and sales funnel, becoming the cornerstone of your market presence.

Topics: lead generation b2b marketing website desgin

How relationship and database marketing influence product development and business growth

New product development can contribute to better business growth and higher lead generation. If your business can effectively utilise the data you've collected from your customers to create a stronger relationship with them, it's a strategy worth considering. Ready to know more?

Topics: lead generation b2b sales b2b marketing strategies business growth

How to chase your prospects in style


Potential client engagement can be tricky – you might have a great initial interaction with a prospect but then you're slowly being phased out. What at first seemed like a blossoming friendship, now seems more like the awkward end of a troubled relationship. Your lead has stopped responding to your messages and won't even pick up your calls. So what can you do to re-engage with your potential client without seeming needy? The  flowchart below by HouseHunt.com, which  HubSpot also recently picked up, will give you the answers you need and show you how to chase your prospects in style.

Topics: lead generation lead nurturing client engagement

Let the Power of Pop Culture Spice up your Content Marketing

As a B2B marketer, you know that your campaigns call for more serious and educational content than those within the B2C field. While companies such as Coca Cola or Old Spice are able to play with crazy, even ridiculous ideas and can be as creative as they like, B2B marketing can often feel a bit dry and dull.  You end up being stuck for ideas on how to engage your customers and generate leads.

Topics: lead generation b2b marketing b2b content marketing strategy

The rise and rise of marketing automation: The death of ad-hoc

Ad-hoc marketing is great if you need to fill a gap in your marketing timeline but let’s be clear, ad-hoc marketing is not a lead generation model which will drive business results or success, rather the opposite.

Topics: Lead Scoring Inbound Marketing lead generation content marketing social media strategy lead nurturing marketing automation marketing strategy HubSpot marketing automation

7 Key Website Features That Are Helping Businesses Generate Leads

 

Topics: lead generation b2b marketing b2b content marketing strategy website marketing buyer behaviour buyer's journey user experience website redesign