"The Growth Blog" - A resource for B2B Business leaders & marketers

Redefine B2B marketing and sales strategies and grow your business 

According to CSO Insights, organisations with dynamic, adaptable and aligned marketing and sales strategies reported an average of 10% more sales people making quota to compared to other companies. This statistic is one of many reasons we have been discussing the benefits of ‘Marketing-as-a-Service’ and aligning your marketing and sales functions for past 6 weeks. Last week we talked content, this week it’s tactics and how implementing new B2B marketing strategies can provide your business with smart, profitable, sustainable growth.

Topics: b2b marketing business owners b2b sales b2b marketing strategies business growth

6 business reasons to outsource your marketing


The shift to the "as a service" world is accelerating. Marketing is no stranger to working with agencies to deliver specific skill sets, such as creative and PR. But now Australia's small and medium business sector is seeing the rise of whole-of-function outsourcing applied to marketing. Firms are recognising that marketing is undergoing a fundamental transition and they aren't able to keep up. Paul Roetzer, author of the marketing performance blueprint  calls it "the marketing performance gap". He talks of three gaps:

Topics: business owners outsourcing marketing

Don’t let tiered pricing tire out your business


When you run a business, not matter how big or small, one thing is obvious, it’s all about cash flow and being on top of your ins and outs. You know to look at your ROI, your COCA and all the other important factors that can affect profitability, but what about how you price for your services? Are you pricing in the most effective way? When was the last time you analysed your pricing strategy and gave it a good thought? In a recent blog post for the HubSpot Agency blog, titled Why Tiered Pricing Could Be Hurting Your Agency, Eric Pratt, looks at how the wrong pricing model could potentially be harming your business.

Topics: business owners b2b sales

The 3 key steps to reducing your cost of customer acquisition (COCA)

The cost of customer acqusition (COCA) is a business metric every leader and marketer should be aiming to control. Controlling COCA is fundamental to building a scaleable business model. If your costs of acquiring new customers increases at the same rate as your revenue growth, your margins will be under pressure.

New highly efficient, primarily digital, methods of customer acqusition are quickly emerging, driving down costs by around 60% and creating real competitive advantage for those who get it right.

Topics: buyer personas business owners thought leadership Digital Transformation

Top 8 tips to effective client management

The same B2B client management standards apply across most industries. It simply comes down to managing your clients' expectations so there are no surprises and everyone is always on the same page. To help you achieve this, we’ve provided a list of our 8 top tips to help you manage your clients effectively.

Topics: Customer Delight business owners

18 Signs You Should Sack Your Marketing Director

As a business owner, you don’t know as much as you need to in order to market your business successfully, that’s why you hired a Marketing Director. But sadly, even in-house Marketing Directors may not be the best move - some of them are stuck in their ways or not aware of current developments.

Topics: business owners marketing automation b2b marketing skills buyer's journey

The Key to B2B Businesses Growth: Understanding Your Buyers Journey

Topics: marketers business owners b2b marketing plan buyer behaviour marketing strategy

5 Common Marketing Fails That Stop B2B Business Growth

Growth – the goal every business sets out to achieve. Marketing has been one of the key components of every business’ growth plans and strategies for as long as we’ve known. A good marketing plan and disciplined execution have been proven to help a business achieve its growth objectives. However, not many businesses have got marketing down pat. Here we identify the 5 marketing mistakes commonly made by business that hinders growth:

Topics: marketers b2b marketing business owners B2B marketing strategy marketing strategy digital marketing

5 Reasons Your B2B Marketing Strategy Didn't Work in 2013

It’s time to reflect on the past 12 months to figure out how your business can improve in 2014.

Topics: marketers b2b marketing business owners B2B marketing strategy campaign strategy

The 5 Must-Haves for a Successful B2B Marketing Plan for 2014

Topics: marketers b2b lead generation business owners B2B marketing strategy b2b marketing plan sales and marketing alignment