"The Growth Blog" - A resource for B2B Business leaders & marketers

New Research Reveals Half of Marketers Feel Disconnected with their Board

The latest 2017 State of Marketing Tech report, conducted by Squiz- a Digital Transformation company, surveyed over 600 senior marketing professionals globally to reveal their digital vision, goals and challenges.

Topics: marketers digital marketing CEO B2B marketer

The Key to Influencing 4 Types of Buyers in a Complex B2B Sale

In a face-to-face environment, experienced B2B sales professionals can determine through research and thorough questioning who plays what role in the purchase process and ensure each of the influencers have bought in to their solution.

But what happens in the new world in which we find ourselves, where B2B buyers are self-educating using online research and are often 70%-80% of the way through the purchase process before they even reach out to a vendor- In this environment, how does the seller wield influence over the different buyer types? 

Topics: buyer personas b2b sales B2B marketer