"The Growth Blog" - A resource for B2B Business leaders & marketers

Focus: The Heart of B2B Marketing Strategy Success

It's just SO tempting for B2B marketers to want to target large juicy market segments and market an ever increasing portfolio of products to that audience. 

Topics: b2b marketing strategy market selection

Australian SMBs: Make "Focus" the heart of your go to market strategy

In B2B marketing, being a small fish in a big pond isn't fun. You get pushed around by the big fish, bullied, picked on, its tough to win in a fight. Think about the last time you were in a sales call and positioned your company's value proposition with a client. Did you have to say "Ahhh yes, we are like {insert name of your sector's dominant player} but cheaper/more flexible service/we bundle heaps of extra stuff for free"...sound familiar? 

Topics: b2b marketing strategy market selection