"The Growth Blog" - A resource for B2B Business leaders & marketers

Is Your Marketing Preventing Your Business' Growth?

Being a business owner, you may have a b2b marketing team or a b2b marketing professional responsible for handling all marketing tasks in your business. You allocate a certain proportion of your company-wide budget for marketing, review a new digital marketing campaign proposed by the team and give them the go ahead. Soon they ask you for more funding to develop a different campaign, to support the existing campaign or for a different product / service altogether. 

Topics: b2b marketing marketing roi B2B marketing strategy b2b marketing plan marketing plan b2b marketing skills

How to Set the Right B2B Marketing Budget

As we all know, there is no one figure deemed to be the best marketing budget. It’s an amount relative to the organisation, its resources and its target objectives.

Topics: b2b marketing lead nurturing marketing roi marketing automation B2B marketing strategy b2b marketing plan b2b marketing budget b2b marketing investment

The Key to B2B Businesses Growth: Understanding Your Buyers Journey

Topics: marketers business owners b2b marketing plan buyer behaviour marketing strategy

The 5 Must-Haves for a Successful B2B Marketing Plan for 2014

Topics: marketers b2b lead generation business owners B2B marketing strategy b2b marketing plan sales and marketing alignment