"The Growth Blog" - A resource for B2B Business leaders & marketers

What are the benefits of Marketing-as-a-Service?

We live in an era of outsourcing, where everything is up for grabs. If you’re unable to do certain things yourself you can just outsource them to someone who can. From paying a company to create your daily-portioned and calorie-controlled meals to the care of your child. In today’s world, where the buyer has more control over the buying process than ever, online, B2B marketing demands a certain skillset to increase lead generation and convert those leads into customers and promoters of your brand.  This is where outsourcing your marketing could be the better option over trying to do it in-house.  So what are the benefits of Marketing-as-a-Service?

Topics: Inbound Marketing online marketing b2b marketing marketing plan digital marketing Inbound Marketing Australia

Social media: The tricky transition from personal to business

We have all figured out by now that social media is a pretty powerful tool – for your personal brand as well as your business’ marketing. The web is littered with social media success stories where individuals have become influencers and organisations have grown ten-fold with a little social-savviness. However, one hurdle that many run into when building their social strategies is where personal ends and business begins.

Topics: social media

5 things you need to know about social media so you won’t look stupid in front of the interns

My dad can be best described as ‘old school’. He’s not the most technology-savvy individual. He has been known to once or twice ‘lose the interweb’ – by minimizing a page – and scares himself with an accidental selfie on a regular basis. However, his most memorable digital blunder happened when I had just started as an intern at g2m Solutions. I had just published my first blog post and my dad, being the proud poppa that he is, wanted to help me out.
Topics: social media

What CEOs need to know before investing in marketing automation software

The data revolution known as ‘martech’ has swept the marketing industry, and forward-thinking organisations are starting to align their marketing departments with the new technology-driven business environment. Marketing automation software has transformed a discipline notoriously difficult to measure in terms of effectiveness and therefore budgetary requirements into one driven by data and aligned with the rest of the business. The marketing department is now responsible for more of the customer lifecycle, and this means focusing less on channels and internal processes. According to The Global 2015 Digital Marketer study conducted by Experian, 31 per cent of businesses in Australia and New Zealand are prioritising the integration of marketing automation technology this year.

Topics: marketing roi marketing automation