"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

We live in an era of outsourcing, where everything is up for grabs. If you’re unable to do certain things yourself you can just outsource them to someone who can. From paying a company to create your daily-portioned and calorie-controlled meals to the care of your child. In today’s world, where the buyer has more control over the buying process than ever, online, B2B marketing demands a certain skillset to increase lead generation and convert those leads into customers and promoters of your brand.  This is where outsourcing your marketing could be the better option over trying to do it in-house.  So what are the benefits of Marketing-as-a-Service?

We have all figured out by now that social media is a pretty powerful tool – for your personal brand as well as your business’ marketing. The web is littered with social media success stories where individuals have become influencers and organisations have grown ten-fold with a little social-savviness. However, one hurdle that many run into when building their social strategies is where personal ends and business begins.

The data revolution known as ‘martech’ has swept the marketing industry, and forward-thinking organisations are starting to align their marketing departments with the new technology-driven business environment. Marketing automation software has transformed a discipline notoriously difficult to measure in terms of effectiveness and therefore budgetary requirements into one driven by data and aligned with the rest of the business. The marketing department is now responsible for more of the customer lifecycle, and this means focusing less on channels and internal processes. According to The Global 2015 Digital Marketer study conducted by Experian, 31 per cent of businesses in Australia and New Zealand are prioritising the integration of marketing automation technology this year.