We live in an era of outsourcing, where everything is up for grabs. If you’re unable to do certain things yourself you can just outsource them to someone who can. From paying a company to create your daily-portioned and calorie-controlled meals to the care of your child. In today’s world, where the buyer has more control over the buying process than ever, online, B2B marketing demands a certain skillset to increase lead generation and convert those leads into customers and promoters of your brand. This is where outsourcing your marketing could be the better option over trying to do it in-house. So what are the benefits of Marketing-as-a-Service?