"The Growth Blog" - A resource for B2B Business leaders & marketers

Step up your lead generation game with these 5 tips

As we all know, your website is your shop window. In this day and age your website’s look and feel along with its functionality can really turn your customers on or off, there is hardly anything worse than a dated website that gives you a sense of the early 2000s. Nostalgia is a no-go when it comes to your inbound marketing and B2B lead generation. Your website is the tool which lets you attract, engage, convert, close and delight. Obviously, the conversion part is fundamental to this process, but how do you get there? The answer is simple; you need to be creating high-quality, sales-ready leads. And while this sounds like a piece of cake, it can be the exact opposite when handled poorly and inefficiently. But fear not, we have compiled 5 effective tricks that can really help you up your inbound marketing ante, stand out from the crowd and generate leads, leads, leads.

 

Topics: Inbound Marketing b2b content marketing strategy lead conversion

Lead Quality Over Lead Quantity: The Business Owner's Mantra

Quality over quantity. We’ve heard it a million times. We all know it’s true, but in this dog-eat-dog world where everyone seems to just focus on getting ahead, it’s often forgotten, and even flipped around. Salespeople are a common examples of this, their every day revolves around an unspoken, yet very real competition amongst their teams: bringing in the most sales.

 

 

To put this in perspective, let’s take a look at a day in the life of salesperson Sally. Sally’s day starts with a look at her calendar, noting her meetings for the day. She looks at her scribbles from a previous meeting with a prospect, and then writes a full proposal for them. Her proposal is amazing – it’s got everything a prospect needs to know about the product / service to address their needs.  Sally is confident it’ll win her the client. In the afternoon, she's off to the meeting to present it to her prospect.

Topics: b2b lead generation B2B lead generation strategies b2b marketing sales b2b sales

5 B2B Lead Generation Tips To Enhance Your Website

Ever wonder why your B2B online marketing is driving traffic to your website but not delivering sales qualified leads? If this sounds familiar, you need to change things…fast.

Your website is your virtual shop front, it’s the place your online marketing efforts typically direct visitors to. It is where potential clients first get a glimpse of your brand and therefore it has the job of keeping them interested in your brand.

As the brand's owner, you know the buyer persona you target down to the very last detail and that the solutions you offer help solve their problems. But are you communicating this clearly on your website? Can your website content engage your website's visitors enough to the point that they become a lead? 

If you're unsure, let's discuss the five things you can add or change on your website to help make your visitors click and convert.

Topics: b2b lead generation

5 B2B Content Marketing Rules to Break

Content marketing radically improves your marketing AND sales conversion ratios. Companies are slowly realising this and are beginning to turn away from traditional outbound marketing and are moving towards inbound marketing. So being able to create engaging, educational content has become an important skill, amongst others, that any B2B inbound marketer needs in order to create an effective lead generation machine. We've found that a lot of companies are a little stuck between the old and new methods of content marketing. If you type “rules for good content marketing” into Google you are going to find a myriad of articles telling you what to do. Now, while some of these make for great tips and give amazing advice, it is the same as with everything: some rules were simply made to be broken. Continue reading if you want to find out what to avoid.

 

Social Media Marketing for B2B: The 5 Things To Do Immediately

In a world where there is no shortage of new ideas and ways to market, social media marketing has proven that it is here to stay. However, social media marketing has evolved rapidly over the years, and success is not defined by the number of posts about your brand on Twitter, Facebook and LinkedIn. Marketers and business owners should keep up with the changes to ensure they aren’t lagging behind their competition.

Here are the five immediate actions business owners should take to ensure social media success:

Topics: B2B lead generation strategies Social Media for B2B Business social media marketing Social SEO social media ROI