Many B2B marketing professionals see guest blogging primarily as an opportunity to increase referral traffic. The dream is to attract hordes of new website visitors by having a post published on a big blog with thousands of readers. The idea is that a proportion of these readers will visit your website by clicking on links in your article; and, consequently, a proportion of these visitors will then become loyal readers, subscribers and even leads. What more could B2B marketing professionals want? A lot.