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Blogging: The Swiss Army Knife of B2B Marketing
Don’t be fooled by its unglamorous appearance and unassuming nature. Your blog is your most powerful survival tool in the B2B marketing jungle.
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4 min read
The Ultimate B2B Marketing Guide to Content Distribution
In the world of B2B marketing, creating content is only half the battle. There’s little use in spending hours creating high quality content if nobody ever finds it. For this reason, it’s crucial to...
2 min read
10 Handy Time-Saving Tools for B2B Marketers
Time is a valuable thing. B2B marketers often don’t notice it go by as the pendulum swings.
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The Ultimate Cheat Sheet: 13 Proven Ways to Fail at B2B Blogging
There are a myriad of ways to fail at blogging for business, in fact, too many! So we had to hack down this list to the top thirteen:
3 min read
New Data Confirms Content is King of SEO - B2B Marketers Must Adapt
New data from a Marketing Sherpa survey of more than 1,500 search marketers has revealed that more than 50% of CMOs see content creation as a very effective tactic to improve SEO rankings. Keyword...
3 min read
4 Reasons Why B2B Marketers Should Be Guest Blogging for SEO
Many B2B marketing professionals see guest blogging primarily as an opportunity to increase referral traffic. The dream is to attract hordes of new website visitors by having a post published on a...
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4 Steps to Measuring Social Media ROI in B2B Marketing
The decision to invest in social media as a B2B marketing tool almost always boils down to three words: return on investment.
1 min read
The Ultimate B2B Marketing Guide to Failing on Twitter
It's easier than you think to successfully fail on Twitter. In fact, there are many organisations that have already achieved great success in failing to utilise the blue bird for B2B marketing.