Inbound marketing isn't a well-known phrase to Australian marketers (yet!), but 2012 sees B2B marketers quickly catching on to the inbound marketing revolution. Inbound marketing refers to the art & increasingly the science of attracting buyers to your site, (getting found) converting them to leads (nurturing) and figuring out what is and isn't working (analytics). Better known phrases are website marketing, digital marketing or online marketing, but inbound marketing is a more comprehensive, inclusive discipline than these phrases suggest.