Authenticity Over Algorithms: Winning B2B Content in the Age of Skepticism
Business decision-makers no longer believe what they read, hear and see by default. Global social platforms, media outlets and even some of our world...
2 min read
Chris Fell
24/02/2012 9:05:00 AM
New data reveals that many B2B marketers are committing a major marketing no-no by failing to measure and report return on marketing investments to senior executives. According to a recent B2B marketing survey conducted by Sagefrog Marketing Group:
So what does this tell us? A third of B2B marketers don't measure their ROI at all, and when they do, they aren't reporting their findings to their bosses. It's no wonder marketers fail so often to get a seat at the boardroom table and the budgets allocated to marketing are so tight, especially for small to medium sized companies. It helps explain why 68% of U.S. B2B companies allocate 5% or less of company revenue on marketing.
Robust ROI measurement and reporting is one of the core components of inbound marketing success. To learn more about inbound marketing, please download our complimentary whitepaper:
How do you measure and report ROI to senior executives? Do you agree that it's an important part in business strategy? Let us know in the comment section below.
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