The Pandemic for the most part is over, but there is no going back to "normal." Many elements of our lives have changed for ever. Some for the better, some for the worse. For example, how we form and maintain relationships with individuals and our communities of staff, partners and customers has fallen victim of The Pandemic. Digital communications and communities do not adequately replace thousands of years of human behaviour. It maybe efficient but it is not effective. It degrades our experiences, erodes trust, corrodes authenticity. According to HubSpot, sales email open rates are collapsing, down 40% and 65% of Google searches result in no click. Social channels are clogged with unwatchable, meaningless detritus. It should be entirely unsurprising that digital fatigue is everywhere.
But people crave community in both good times and bad.
More than ever, sellers must maintain deep and meaningful communications with their customers across the full lifecycle. Digital fatigue and fractured communities are making this harder and harder than ever.