"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

How To Create A Marketing Plan For B2B Businesses In 2019

Let’s start with a definition: What exactly is a marketing plan? It’s the detailed sequence of tactics and activity that achieves your marketing strategy. It’s how you go from strategy to action. It’s what tells your team what to do and in what sequence, when they arrive at work each day. So it’s important!

Topics: b2b marketing b2b marketing plan b2b digital marketing plan

How To Develop Effective Campaign Positioning And Messaging

So you have the responsibility of creating a new marketing campaign for the quarter, or you are now in charge of a new product launch. This is an integral part of your company’s growth strategy so you need to ensure you develop a robust framework and plan for your marketing campaign as it will not only support the product team it will also need to support the sales and customer service teams.

Topics: positioning and messaging