Are you a B2B Marketing sadist?!
One of the key challenges for B2B Marketers is to do a much better job of identifying and then closing the gap between an unqualified website visitor or lead who visits your landing page and downloads a document or two, and real genuine sales ready lead, who has a real problem your firm is in the business of fixing.
The results from a new survey of senior IT marketers by IDC's CMO Advisory Service team show some encouraging signs. After a bleak couple of years with Tech marketing budgets and head count being slashed, investment is increasing. But the allocation of these precious funds have been influenced by the lean years. There is a strong switch to online spending and inbound marketing.
Getting your company found online, in the social mediasphere and by the search engines and then converting those leads to nurtured sales ready leads and being able to measure the effectiveness and ROI of these investments, are the key challenges. Check out this complementary whitepaper on the inbound marketing revolution if you would like to read more.
Those of us who provide marketing services and solutions for B2B Marketers get to speak with many, many marketers and organisations during the course of a year. It's one of the best parts of my job.
If you are looking for ways to attract and convert visitors and nurture leads more effectively, then this is the blog post for you!
Marketing Sherpa recently asked 900 B2B marketers how they expected their marketing budgets to change for 2011. The answers tell us that the inbound marketing revolution is well and truly upon us. How does your firm's spending compare? Are you at the leading edge of Inbound Marketing adoption or more of a laggard. How are you planning to blend your outbound and inbound strategies? How do you think you stack up to your competition? Are you gaining a competitive marketing advantage? Or are they eating your lunch?
